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How To Have Your BEST Year Ever

My hope is to encourage anyone and everyone that reads this to DREAM BIG and then LIVE YOUR DREAMS!

What will you do with your future? You really only have two choices...

You can choose to just survive, or you can choose to succeed. Know this though, if you do choose to succeed, and you decide to prosper, and commit to focused and clearly defined goals, then anything is and will be possible because YOU were born to succeed!  Your very BEST can still be in front of you.

YOUR future is in YOUR hands. Inside you is untapped potential. You have unlimited value and your dreams can definitely come true but ONLY if you believe they can. You are unique and very special which NOBODY can ever take away.  You can achieve whatever you put your mind to so choose to enlarge your vision.

Retrain your brain, increase your confidence, attract the GOOD around you, and seize the profitable opportunities in and around your path. Step forward daily and positively engage relationships. Unleash your maximum wealth and don't forget to "DECIDE WHAT YOU WANT!

Prepare for your success and believe in yourself.

Plan before you do anything. Ask questions and question everything. Avoid the negative and move outside of your comfort zone. Let go of the past and remember, NEVER GIVE UP!!

Share this with anyone you know that might need a bit of encouragement and inspiration in these challenging times. It might make a difference in their day . . . and maybe, just maybe . . . their entire year! 

I wish the VERY BEST to you all in 2012~

 

 

          

 

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38 commentsBrad Andersohn • December 29 2011 12:25AM

How To Add Blogs To Facebook Business Pages

Many Facebook Business page owners want to automatically add their Blog posts to their pages.  While this can no longer be done on your Facebook personal profiles, it CAN BE DONE if you have a Facebook Business or Fan page.  NetworkedBlogs created a Facebook app that allows you to now add your Blog posts directly and automatically to the Facebook page(s) of your choice. 

The first step is to make sure you have a Facebook Fan or Business page.  If you don't have one, Create A Facebook Business Page or Fan Page here first. Once you have a page created, you can run through the following step-by-step instructions to add almost any blog content from any site to your Facebook selected pages. 

This should also work nicely with your ActiveRain blog content if you choose.

You'll want to visit http://Facebook.com/NetworkedBlogs to begin the process.  For detailed step-by-step instructions including the screen-shots that you'll need to do this, I've created a 12-Step Blog to Facebook Tutorial that will walk you through the entire process.

Some of you may not want your posts to appear on your Facebook pages and that's ok too. If that's the case, you might still find this tutorial helpful and useful to share with a friend or associate when they ask you how to do this?  This is what Bernadine Hunter from ActiveRain asked me, I hope this will help others too.

Instructions - How To Add Blogs To Facebook

 

 

          

 

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25 commentsBrad Andersohn • December 20 2011 02:12PM

Real Estate Marketing Plans: Most Effective Marketing of 2011

Is your Real Estate Marketing Plan ready and in place for 2012? 

This post might be useful in helping you determine where to best spend your time and money for maximum results.  Online and offline, you're going to need a business plan with goals.  Here's a great article and resource to help get you started. 

Via ActiveRain Corp.:

Real Estate Marketing Plans

 

Do you have your real estate marketing plans for 2012 ready?

 

Real Estate Marketing Plans

 

With SO MANY alternatives for real estate marketing plans, are you confused on what to do in 2012?

So as you develop your 2012 real estate marketing plans, here is some great food for thought:

ActiveRain, the largest blogging platform and professional social network in real estate, conducted a survey of 1,910 real estate professionals asking the simple question of "what is the most effective real estate marketing or advertising that you do?" 

The results:

  1. Referrals (including word of mouth and sphere of influence) were overwhelming the most preferred marketing with 26% of responses.
  2. Blogging was #2 with 13% of responses.  (Keep in mind that the survey was conducted on ActiveRain, so these results may naturally be skewed to blogging).
  3. Direct Mail continues to be incredibly popular.  Direct Mail includes post cards, mailers, and newsletters.  Direct Mail also received 13% of responses.
  4. Internet Marketing as a general category received 12% of responses.  Our assumption is that Internet marketing is generally speaking pay per click marketing on Google, Yahoo or Bing or lead generation from a number of different sources.
  5. Networking Networking includes partner referrals and face-to-face meetings. Face-to-face networking received 8% of the responses.

 Most Effective Real Estate Marketing Plans

 (Share these stats - link to this article: http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011)

 As you can see based on 2011 real estate marketing plans, real estate professionals continue to favor more traditional offline, "tried & true" hand to hand real estate marketing techniques.  Though the general bucket of Internet marketing & blogging are equivalent to direct mail, the top marketing techniques tend to be more offline - referrals, direct mail, networking, working with past clients, open houses, door knocking and cold calling.   Hard to know if ActiveRain is the same as blogging and if Zillow or Google are the same as Internet marketing, but interesting to see that from a response perspective, that Open Houses are more popular than any one web site AND Door Knocking is more preferred than CraigsList and FaceBook.

 

 Offline Real Estate Marketing Plans

When real estate professionals were asked, "What is the most effective real estate marketing or advertising that you do?" only a small number of real estate web sites were mentioned in reasonable frequency: ActiveRain, CraigsList, FaceBook, Zillow and Google.  Of course, blogging and Internet marketing are large categories with a lot of different companies.  But there were very few mentions of Wordpress or other ways to market online.  Noticeably absent were Trulia and Realtor.com   Though we believe ActiveRain is a very powerful blogging platform, fans of ActiveRain are likely over-represented in the survey.  Kudos to Zillow to have name recognition equivalent to Google in the real estate industry.

 

Most Effective Real Estate Web Sites

For 2012, here are the key questions to ask:

  1. How important is developing your REFERRAL BASE?  How are you going to do it?
  2. Are Blogging and SEO part of your 2012?  If so, what to do - ActiveRain, Wordpress, Blogger, or other?
  3. Direct Mail continues to be an important part of the real estate professional's marketing mix.  It is amazing, but true.  Direct Mail allow neighborhood targeting unlike online marketing.  What kinds of direct mail campaigns will you be using?
  4. Internet Marketing needs to be part of your 2012 marketing mix, but there are a lot of options from pay-per-click advertising to lead generation to Zillow, Trulia and Realtor.com 

ActiveRain is great place to start the learning process to figure out the best Internet marketing strategies to achieve your personal and financial goals in 2012! 

Share this blog post!  Either blog about it or share on your social networks.  Link to and reference this blog if you use this content: http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011

 

 

          

 

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5 commentsBrad Andersohn • December 13 2011 02:06PM

Zillow Text Message Alerts Are Live

We know how important it is to respond quickly to contacts that are using mobile devices to search and shop for homes and loans. Now you can take your multi-tasking to the next level. Starting today, you'll receive text message alerts for every email contact/lead that comes your way!

What You Need To Do:
To make sure that text alerts can be sent to you, add your mobile phone number to your Zillow Profile.  *If your mobile number is already there, you're ready and good to go. Check your profile now.

Not Interested in Text Alerts? Are you nuts? Just kidding. You can deactivate the feature in your Zillow Profile.

Changes to your tracked Zillow phone number:
Over the next few weeks, your Premier Agent toll-free number will be changed to a new local number. You do not have to do anything for this change to take effect and you can continue tracking contacts in your profile as you do today.

Now you can connect with your contacts on the go!
» Add your mobile number to your Zillow Profile
* Individual text message fees vary. Check your mobile plan.

Download Mobile Apps Here:
iPhone, iPad, Android, Kindle, BlackBerry, and Windows Phone 7.

 

 

          

 

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13 commentsBrad Andersohn • December 12 2011 06:57PM

10 Tips for Better Online Contact Conversion

Are you getting the absolute most and best results from your ActiveRain, Zillow, and other Agent memberships and sites?  Are there some things you’re doing or maybe not doing that could increase the results and successes you’re currently experiencing?

Many times we feel confident and believe that we are doing all the right things possible, but sometimes as Gary points out in the video below, there might be a better or more efficient way to get even more and better results.

Take it from someone who is successfully active in both the local real estate community as a REALTOR, and online as a successful Agent.  He’s been doing this for over 30 years, and the past two years have really paid off for him as he has fine-tuned his marketing skills and advertising efforts.

 
In this video, Gary will explain the “Best Practices” and the importance of the following:

  • Using Market Data, Information, and knowledge To Close More Transactions
  • Understanding How Important Your response time is to every Online Contact
  • What to do when you get calls on homes that aren’t for sale or not your listing
  • Having all the right answers is impossible, it’s all the right questions that count
  • Keeping your eyes and ears open for those subtle signs of opportunity
  • Follow-up can mean many things, but what does it mean to YOUR contacts
  • What is the most critical and important activity that produces results online
  • The perception of your role portrayed online within your community is their reality
  • Using creativity with the featured showcase advertising gets you more contacts
  • Recognize the advantages of using Zillow as a Buyer Sales tool and a Listing tool

Enjoy this short 3-minute video and be sure to contact Gary directly if you have any questions at all. 

I think you’ll be convinced from Gary's 2 years of experience converting online contacts into clients, that his tips and advice could be very useful and powerful additions to your online efforts and marketing strategies in 2012.

*Get More Tips and Tools "By Agents for Agents" Here

About Gary Gold: 
Gary Gold is the Executive Vice President of Hilton & Hyland. He's an active Real Estate Agent representing Celebrity's in the Luxury Housing Markets of Southern California. Gary is a Zillow Top Marketer in the Beverly Hills, Bel Air, and Sunset Strip communities. He recently debuted on HGTV's "Selling LA" and has appeared numerous times on local and national television.

 

 

          

 

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61 commentsBrad Andersohn • December 07 2011 11:24PM