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Is There A Difference Between Leads and Contacts

There's a difference between leads and contacts. When I first got into this industry back in the early 1800's, (haha) my first impression of the term "lead generation" leaned more towards the vision of a detective at a crime scene getting a "lead" to help find his/her suspect or perpetrator. Years later, I still find myself struggling with the term as "someone possibly interested in buying or selling a home."

The challenge and mental dilemma I've been faced with for years is trying to differentiate a "lead" or "lead generation" from a normal everyday contact.  What's the difference?  Is there a difference? Regardless of what you call or refer to them as, they are a person, a human being right?  Whether they find you and contact you from your website, here on ActiveRain, from a social media site like Facebook, Twitter, or Youtube or from the "For Sale Sign" in the yard, they are still a person and a human being?!?

I don't want to be referred to as a "LEAD" if I were inquiring about buying a home or getting a loan from you.  This might be one of the biggest purchases and ordeals in my lifetime?  It's not the same as being referred to as a consumer, a contact, or even a patron.  Just sayin.... 

The phrase "lead generation" became a common term when 3rd party sites and vendors started prospecting for business in ways that many agents couldn't, shouldn't, or wouldn't, and then those 3rd party prospectors tried to sell those interested contacts or (leads) back to perspective agents... lead generation.

Now I'm no expert at this "LEAD" stuff, and these are just my personal thoughts here, but if one person can possibly make a difference in the world, then I'm making a motion and proposal to change the term "Lead Generation" to "Contact Generation" and when we refer to a "Lead" in real estate, lets change it to a "contact" instead. 

This became blatantly obvious to me when I joined Zillow and saw that buyers and sellers were "contacting" our agents and members directly. The Zillow Buyer's Agent List is where consumers actively contact you after they've started their quest and journey for data and information. 

These are "Real People" looking at homes, loans, neighborhoods, and real estate information.  They are real "contacts" and I bet they prefer to be called something other than a "lead" too.  Zillow opens many doors to the real estate journey for contacts and they/we rely on you to help close those doors and transactions with the homes that they love!

Definitions from the "Official" Bradtionary:

A Lead - "Someone a detective investigates further regarding a crime!"
A Contact
- "People that you wish to establish a rapport with, earn trust, and do business with one day"

 

     

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Comment balloon 28 commentsBrad Andersohn • June 20 2011 06:01PM
Is There A Difference Between Leads and Contacts
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