The ActiveRain Stuff You Won't Find Anywhere Else on the Web

3 Things To Know about Google's New Search

3 Things To Know about Google's New Search

This morning I decided to Google some search terms to see what would come up?  I try to do this as often as posssible with different keywords or phrases to see what shows up on the results page.  Now maybe this was there all along, but it's the first time I noticed it or maybe it's just the first time I was paying attention!  lol~

Google has added a new preview feature to their "Search Engine Results Pages" (SERPS) so here's some suggestions to keep your sites and posts at the top of those pages. (because nobody clicks on page 2)  It's one thing to get to the top of the search engines, it's another to get visitors to click on the links to your sites and posts when they do find them.

One: Your Title's and content are more important than ever!! 

Google is all about "results" and NOBODY wants to provide better, faster, exact results on a search term or phrase than these guys.  Always think of the audience you are trying to reach and what keywords, terms, or phrases they might be typing in the search engines.  Those title's being searched will greatly increase the odds of you showing up in the SERPS.

Two: To Click or Not To Click will now be the question?

With the addition of Google's new "preview" option, now folks may or may not click open your site or article even if it is at the top of page one in the search engine results page.  They can simply hover their mouse over the "preview arrow" and see your site or post displayed to the right of their screen. 

Note: See the new Google Search Preview Tool that displays on one of my wordpress training blogs below:

So how important is it NOW that the content of your blog, website, or post be rich in quality and cosmetically appealing?  In my opinion, this now becomes another key ingredient and important component to getting positive results (or not) of your "click-thru ratios" since a simple "hover display" may NOT get you "clicked" or help your SEO. 

(Google's Display Image)

Three:  Which Click Counts Most? The text Link or the Image?

Both the search engine results text link and the new preview page are live links, you'll notice they both have the same URL structure but I'm sure Google can determine and measure what the majority of searchers are clicking on, the links in the text, or the images that are being displayed? I'm guessing it may eventually be the previewed images.

Make sure you're including quality images, graphics and photos, good relative and useful content, awesome titles, and other pieces of useful and valuable data and information that will lean your target audience to clicking on your websites, profiles, and blogs.  Your online business is going to have to kick it up a notch to stay in the game and at the top. 

Go ahead and give it a try yourself.  Search any keywords, terms, or phrases where you want to show up on page one.  See what your page or site display/preview looks like in the new Google Search results page?  Sometimes running experiments like this in the search engines can be a very beneficial learning experience. 



"Learn More. Get More. Do More. Be More."

Comment balloon 99 commentsBrad Andersohn • September 23 2011 02:24PM
3 Things To Know about Google's New Search
3 Things To Know about Google's New Search This morning I decided to Google some search terms to see what would come up? I try to do this as often as posssible with different keywords or phrases to see what shows up on the results page. Now… more
Is Gen Y Ready To Buy
This week is the California Association of REALTORS ® (CAR) EXPO in San Jose California. One of the luncheon speakers this year was guest Jason Dorsey, a recognized "Gen Y" representative who spoke to the group about how Gen… more
ActiveRain Real Estate Technology
The ActiveRain Real Estate Technology Group is a public member forum and is now inviting all members to join and participate in our group. We will be selecting an additional 3-5 moderators before year-end and will also be putting more focus and… more
Using Groupon Power to Purchase Real Estate
Recently I was invited to join this investing opportunity using "Groupon" buying power to purchase Real Estate. Is this a fad, a trend, or will it become a standard in the home purchase and selling process? I've used Groupon to make.. more
Want To Know More About Google Search?
Getting information and details about Google processes has always seemed like a mystery. Top Secret. Getting answers in the past was more than just challenging, it seemed impossible. We would search the Internet to find answers to questions about… more
10 FREE Ways To Edit Your Photos Online
There are some great photo editing tools and software programs available for the pro digital photographers in the world, but how easy are they to use? What about the amateur photographer? Have you ever noticed the price tag on some of the software… more
Facebook Tabs, Real Estate Widgets, and Badges
FREE Facebook Tabs, Real Estate Widgets, and Badges - Powerful Webtools that Produce Results Here are 3 different Webtools for your business. Everyone today is searching for the best possible tools that can provide the most value to their… more
Email Blogging - How To Deliver Content and Grow Traffic
There was a time where a post like this would start off with, "Do You Have A Blog? " It's no longer a question as to whether you should have one or not but how are you marketing and advertising it? Are you delivering great content with… more
How To Dominate Your Market Using Video
What happens 200 Million times a day? This Is No Joke! Videos get viewed on mobile devices according to Michael Krisa founder of ThatInterviewGuy. com Michael will be joining me this next week to show you how to dominate your market… more
Real Estate Tech Savvy Speakers & FREE Training
HOT AUGUST TOPICS - Real Estate Tech Savvy Speakers offering FREE Training and Support This is possibly one of the best months of FREE Tech and Real Estate support training ever There's going to be some awesome topics covered this month with… more