Do you ever wonder who's reading the content on your websites and blogs?
Is it possible that people reading and seeing your online content might be considering using you or your services based on the information you're sharing? Do you wonder if they're quietly sizing you up? We sure hope so... that's why we're doing it, right?
Your online presence and content is now part of the "Interview" process.
When online visitors and target prospects are reading your ratings and reviews, they're making decisions and choices based on what others are saying and have experienced. The results can be incredible.
I had the chance to catch up with Erica Vautier Liodice at the NAR 2011 Conference in Anaheim this year. Erica is the Director of Marketing for RealLiving.com. When I asked her what tools and services she and her agents were using online to help generate more business this year, here’s what she shared with me.
Word of mouth referrals are a traditional and powerful way that business does get done. Online ratings and reviews are just as powerful in that they remain online and visible long-term to anyone and everyone that may want or need your services.
The BIG message and tip here is to solicit and get lots of great reviews. The secret formula to getting great reviews is to provide an “AWESOME” customer experience with each and every client you ever work with or do business with period.
Agent's Ratings and Reviews are definitely generating client referrals and new business.
