The ActiveRain Stuff You Won't Find Anywhere Else on the Web

CRB Real Estate Brokers - Building and Supporting Hyper-Local Blogs

Are you a Real Estate Broker or Manager?  Do you support your Agents Blogging?  Should a Real Estate Brokerage have a company Blog in addition to their own personal Blogs?  What is the value of having a Brokerage or TEAM Blog with multiple contributors?  Who are the "key" people that should contribute to a group Blog?  What should be the focus of a "Brokerage Blog" vs "Personal" and what kind of time commitment is involved?  What tools can be incorporated to bring more value to your Blogs and to the consumer, and why the Heck should you care?

This Friday, we'll share some insight about these and other questions.  The CRB  (Council of Real Estate Brokerage Managers)  Northern California Chapter has invited AR to attend and represent the community.  The question of whether to have a Blog or not is really no longer the question at all, especially if you're in todays Real Estate Industry and Market.  The real question is; "how do you support, budget, and integrate time and technology so that the individual and Broker Blogs work, and are not something that can cause you or your office problems, lost business, or big money?"

Consumers are using the Internet more and more for research causing Agents and Brokers to take a deeper look at their involvement with Blogging, WEB 2.0 technologies, and their Internet presence.  Is it time to be in tune with them and to find more ways to support them?  Every Brokerage should consider having a Group/Team Blog.  In the very near future, this won't be a choice or option, it'll be an Industry standard, just like "the website" was.

The only choices soon will become when and how...

Building a Team or Broker Blog with Multiple Contributors doesn't have to be challenge or nightmare.  Understanding some basic key fundamentals can help you establish a powerful presence both on-line and in your Local Community.  ActiveRain programmers, developers, and our staff have put in many hours of time and research to determine what works and what doesn't.  Without a doubt, it takes commitment, focus, time, and a plan.  Investing these four basic elements will deliver a multitude of positive results.

Making the decision to have a Blog or Team Blog is the easy step, but knowing how to make it work and what things to implement, along with who should be contributing, is the key to ANY multi-authored Blogs' success.  If you're a Real Estate Broker/Manager, and you do not currently have a Blog or TEAM Blog for your Personal, Brokerage or Office, this may be an enlightening Luncheon for you to attend.  Joe Banuat from Coldwell Banker  (also the NOR-CAL CRB Executive Director) is inviting ALL OF YOU to join us in Sacramento this Friday for:

"Technology and YOU - the Broker/Manager"

brought to you in part by:


All Licensed Real Estate Agents are Welcome, you DO NOT have to be a Broker or Manager to attend this event.



"Learn More. Get More. Do More. Be More."

Comment balloon 25 commentsBrad Andersohn • June 01 2009 04:20PM


I hope you are going to post a new blog with the results from the meeting?

Billie Hillier
Practical Real Estate Marketing
The Internet Has Changed the Way Clients Find You - Let Us Help Them




Posted by Billie Hillier, Savvy Home Realty Solutions ( over 10 years ago

Brad, this is something I would love for my broker to attend.  Would be nice to have meeing notes posted after the meeting.  I've forwarded this post to my broker for his information.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) over 10 years ago

Brad, this sounds like a fantastic seminar and something that would highly interest me in my new(er) role as a managing broker.  Can you bring it to the East Coast?

Posted by Brian Block, Northern Virginia & D.C. Real Estate (RE/MAX Allegiance, Managing Broker/Branch Vice President) over 10 years ago

A large percentage of Brokers are missing out on this amazing, influential, and LOW COST tool to make real estate happen!

It would not only drum up more business, but be a tremendous resource of the community as a whole!

Thanks for sharing the message, and making this industry better one blog at a time!!!! :)

Have a Profitable Day!

- Harrison Painter

Posted by Harrison Painter, New Media Consultant (GoGladiator Media) over 10 years ago

Many brokerage owners won't get involved with blogs since they don't understand how to use the internet effectively as a whole.  I don't think that most agents who are active on the internet (e.g. blogging and websites) will attempt to convince their brokerage to also become active.  Otherwise, more business will flow to others in the brokerage.

Posted by FN LN over 10 years ago

Brad, can you please bring this to Virginia Beach????  Seriously, I am putting together a training workshop for Broker-Managers and this sounds like great info.  I would greatly appreciate any take-aways or websites you come away with.

Tina in Virginia

Posted by Tina Merritt, Virginia Real Estate (Nest Realty) over 10 years ago

This sounds like a great meeting!  I hope there will be a session in Chicagoland soon!  I would love to set up a team blog in my office.  Internet presence is so important these days.

Posted by Aleksandra de Leon (Executive Realty Group) over 10 years ago

It would be great if the manager of any office would promote the agents blogs. 

Posted by Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~ (Real Estate One) over 10 years ago

I have to echo some of the previous comments - 1) some brokers don't really understand the importance of this new tool, and 2) many don't see the utility of it. It would be nice if we could convince our brokers to support our efforts on the web, because ultimately that'll bring them business as well.

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) over 10 years ago

Brad....yes I'm a CRB....can I be in on this one?

Posted by Anna Banana Kruchten Broker/Owner, CRB, CRS, 602-380-4886 (Phoenix Property Shoppe) over 10 years ago

Hi Brad: Thanks for the info - I think all advertising is good advertising - well er uh most anyway.


Posted by Matt Listro, Your Credit Repair Expert (National Credit Fixers - Matt Listro) over 10 years ago

Brad, we have a Broker of Record but almost all the folks in ou roffice are Brokers and...since I am the one who seems most interested in blogging and web presence, I wish I could attend, anything that can help get everyone on board would always help!

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) over 10 years ago

For the last two years whenever I uttered the word "blog" at my management meetings (I am an assistant manager with my company) I would get snickers and rolling eyes. They are FINALLY starting to take me more seriously, but not entirely. They just simply don't get it, even after I tell success story after success story. Truthfully I don't care anymore, as that means more readers for me and me alone, as I am still a full time agent, too. By the time they finally figure it out, I will already be savvy about the NEWEST technology, thanks to Active Rain!

Posted by Dee Nofziger, Maumee Real Estate, Toledo Homes, Key Realty (|Key Realty | Maumee Toledo Real Estate Blog) over 10 years ago

Brad: Sounds like a great opportunity.. Please let us know how this goes.

Posted by Roland Woodworth, Q Realty - Power In Real Estate (Q Realty) over 10 years ago

I try to learn something new every day. I wish I could attend. Oh well. Those who can attend are fortunate.

Posted by Lana Robbins Realtor ® Licensed Real Estate Broker, Licensed in Florida, Washington, and Hawai'i (Aloha Kai Real Estate) over 10 years ago

Thanks you guys, I'm looking forward to speaking at this event. 

I would be happy to share what takes place this Friday, the questions, the discussions, the concerns, the overall outcome.  I think many brokers and managers still just need to see and understand the value before they can endorse and support the cause.  It's up to those of us who have seen the benefits and rewards to share with others and help educate them about this stuff. 

I'm really looking forward to this opportunity.  I think group, team, and company Blogs will be on the rise!   :-))

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 10 years ago

I would love to have an event in the Midwest. I support my agents and encourage them to blog and connect on-line.


Posted by Bettina Settles, Your Indiana Connection over 10 years ago

Sound good!  Why not come to the"Live Free or Die State" NH! Come on up.

\Patricia Aulson/Portsmouth NH Real Estate

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) over 10 years ago

Here's just one example of a multi-authored blog. 

You can tell by the content that it brings value to visitors and offers a wide variety of topics and opinions due to it's contributing authors.  Though if focuses on Real Estate Technology and information, the same concept could be applied to a Company or Brokerage Blog using hyper local "Community Raindexed" content.

I'm out looking for some samples of multi-authored RE Brokerage or Company blogs today, let me know if there are any that you really like.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 10 years ago

Brad, given the response here it would really make sense to put up your talk as a webinar. <thought balloon> hmmm, the longer other agents and brokers take to "get it", the better for me.</thought balloon> Forget what I said. The webinar is a terrible idea.

Posted by Dave Roberts (Healdsburg Sotheby's International Realty) over 10 years ago

Brad - All you have to do is show them the money. If they can see a way to increase sales without spending a lot of money, it's a done deal.

Posted by Larry Brewer - Benchmark Realty llc (Benchmark Realty LLc) almost 10 years ago

When you get done tell us how it went and the feedback and concerns of the listeners.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) almost 10 years ago

I would be very interested to learn more about this.  Our company is growing, and as we grow, I'd like to have a team blog.  I have my own personal blog, but don't know much about what's involved with a team blog.

Posted by Ryan Cha, Broker (RC Edwards Realty Dallas/Fort Worth, Texas) almost 10 years ago


I am a true believer in blogging and I never thought of a team or company blog but tomorrow morning there will be one started!


Posted by Ty Lacroix (Envelope Real Estate Brokerage Inc) almost 10 years ago

A team blog can definitely build SEO quicker and generate more traffic having multiple authors with a variety of content provided from different writing styles.  Even though this event was held last year, it still holds true today, a multi-authored Blog is a powerful tool in any market for any company or brokerage. Incorporate Social media and you have the ultimate success equation.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 10 years ago