The ActiveRain Stuff You Won't Find Anywhere Else on the Web

The Google SEO Starter Guide - Tips To Know about SEO

The Google SEO Starter Guide - Tips To Know about SEO

With all the SEO experts out there, the one thing that I have learned over the years is to be sure and research things in detail that are important to you or to the success and marketing of your business.  You just can't believe everything you read out there these days.  We all know that SEO changes, and NO ONE except the employees of the Search Engine companies and their programmers and engineers know the truth and technical aspects of how it all really works.

However, this is some important stuff that can "make" or "break" a Blog.  I may not know or have all the answers, but I consider myself an honest and sincerely dedicated individual/resource who will find the right or correct answers and stop at nothing to try and help other members. (not because it's my job either, I really enjoy what I get to do for ActiveRain and for the members here)

So regarding SEO, this comes from the experts over at Google.  I trust their opinions.  This is no secret, (except to some) it's been out there since November 22nd of last year, but I thought it might be a good time to share this since many of my recent posts have been discussing post titles, SEO, hyper-links, title & Alt-tags, stickiness, long tails and short tails, and all the rest of that techno-babble stuff. 

It's the stuff most people never want to hear about but will eventually need have to learn. 

The Google SEO Starter Guide

Keep in mind that while SEO is important and a critical piece of the Blogging Puzzle
, it is just another tool in the Big Picture.  Landing at the top of the Search Engine pages is exciting and very beneficial but getting the traffic and the leads, then converting them to clients and developing long term relationships is the most important part of capitalizing on any of your social networking or media marketing efforts.

Other Blog Improvement Ideas, Tips, and Suggestions:



"Learn More. Get More. Do More. Be More."

Comment balloon 52 commentsBrad Andersohn • July 29 2009 01:19PM


Absolutely fantastic Brad. I LOVE how you have pulled all this together and taken off with it. You are a dream employee!! I consider it a privilege to work with you but even more of a privilege to know you and count you as a friend!!

Posted by Bob Stewart, ActiveRain Ambassador (ActiveRain) almost 11 years ago

Thanks Bob - the feeling is mutual my friend. :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 11 years ago

Blogging without an SEO plan in mind are just randon rants and thoughts. Now, with an intensed focus, that generates business. Thanks for sharing this. I read this last year and thought it was an exceptional piece.

Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co.) almost 11 years ago

I am constantly trying to improve my SEO but there is so much information out there. Thank you for this starter guide, Brad.


Posted by Michael A. Caruso (Surterre Properties) almost 11 years ago

Thank you for all the information..I feel like I need to take a week off of work..and just read all this stuff..and learn how to blog.

Posted by Konnie Mac McCarthy, Broker/Owner - VA & MD "Time To Get A Move On!" (MacNificent Properties, LLC) almost 11 years ago

great info here, I saved the seo guide and plan to forward it to some of my associates.

Posted by Josh Murphy, Belfair WA Real Estate, 360-710-3972 (Windermere Peninsula Properties) almost 11 years ago

Brad  Your assistance has been invaluable - we have revised our format and priority in content - it is working like a charm.  Karen

Posted by Karen Kruschka, - "My Experience Isn't Expensive - It's PRICELESS" (RE/MAX Executives) almost 11 years ago

Brad -- as always you are like a volcano where hot lava is continuously flowing. Thanks for the great tips. I need to sit down and apply a much as I can without losing sight of the need for personal communications. Interessting that folks I don't talk to very often, I am now in touch with constantly via Facebook!

Online is the way to go.

Posted by Pacita Dimacali, Alameda/Contra Costa Counties CA (Alain Pinel) almost 11 years ago

Thanks for the secrets as I've been working hard at implementing most of the things I've been reading and learning.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - almost 11 years ago

Thanks, Brad, some of these things have been a bit confusing til now!

Posted by Linda K. Mayer, Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST (License # 01767321) almost 11 years ago

Funny thought and observation...

If you look at the URL or Web Address for the guide below, at first thought, you'd think it was something that was to be kept secret or hidden in the bowels of the Internet forever!  lol~   :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 11 years ago

Brad~ I ditto what Bob said..this series that you are providing ROCKS...I am reading and re-reading and bookmarking of course. Thanks for being such a great contributor to the success of all our businesses! (P.S. Can I give you a IRL hug next week in SF..?)

Posted by Laura Monroe, Dir. of Industry Engagement & Social Media (Inman News ) almost 11 years ago

RT Laura Monroe. Thanks, Brad. And wasnt' that sweet of Bob. Man, you are loved!

Posted by Marianne Snygg, ABR, ASP, GRI, SFR (ERA Herman Group Real Estate) almost 11 years ago

I try to keep up with google webmaster stuff - from the mouth of the... errr, beast??? so to speak. I need to go back an look at it again though there are always some nuggets I find at a later reading. Thanks a million for this. ~Rita

Posted by Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate (Kenna Real Estate) almost 11 years ago

Brad - You have been to topic of discusion for the last few weeks in our technology class. Keep up the good work, we all need your help.

Posted by Larry Brewer - Benchmark Realty llc (Benchmark Realty LLc) almost 11 years ago

Brad you rule as the internet guru for all of us playing in the ARain.  I am printing this out so I can read it during dinner (the wife is away) and then put into practice anything I am not already doing.  I am also going to pass this onto the agents I am already mentoring to.

Posted by Larry Story, Total Care Realty, LLC, Greensboro, NC Real Estate (Total Care Realty) almost 11 years ago

I'm bookmarking this because when I opened the 22 page doc I thought, OK, I can't finish this in the next few minutes. Thanks for always giving us great info.

Posted by Jen Bowman, Realtor - Anna Maria Island & Bradenton FL (Keller Williams on the Water) almost 11 years ago

Brad, I am trying SO hard to learn and follow this advice that you give us.  i know with the Hyper Local I am amazed how high it's coming up from using your advice.  Thank you!!!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 11 years ago

Good stuff, Brad. I downloaded it to study.

Hope others do too.

Glad you and Bob love each other so much. :)


Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) almost 11 years ago

Thanks for the guide, Brad. You guys at AR certainly work hard trying to keep all of us informed.

Posted by Dan and Amy Schuman, Luxury Home Specialists (Howard Hanna Real Estate Services) almost 11 years ago

Thanks Brad, I bookmarked this and will ready it when I have a clearer head.

Posted by Gail Szeluga, Manalapan, Marlboro & Monmouth County (Weichert Realtors-Marlboro, Manalapan) almost 11 years ago

I definitely need to take another look at my SEO and your tips have always been extremely useful for me!  You have helped me a lot so I know your enthusiasm and generosity is not "because it's your job"!!  Someone called me today and we discussed if Activerain has made a difference for me - didn't have to hesitate - hands down - almost everything I know and do is because of my participation here and posts such as this.  Thanks so much.

Posted by Cathy Tishhouse, Royal Oak Real Estate (RE/MAX Showcase Homes) almost 11 years ago

Brad, I think you are my most frequently bookmarked person!  Thanks again for putting it all together for us-- you are VERY much appreciated!

Posted by Michele Rose, Burlington County Home Staging & Redesign (Rose-Colored Staging) almost 11 years ago

Brad, you are such a great resource. My to do list is getting a workout.

Posted by Jim Hale, Eugene Oregon's Best Home Search Website (ACTIONAGENTS.NET) almost 11 years ago

Brad, I don't think anyone can ever come close to providing so much packed and crucial info as easy to understand and with as much heart as you do! thank you!

Posted by Janie Coffey, Uniting Extraordinary Homes w/ Extraordinary Lives (First Coast Sotheby’s International Realty) almost 11 years ago

The starter guide is a must read.  Here is a cool tool to see how the SEO efforts are paying off in a Google and Bing combined search.

Posted by Keith McMullin, Port Aransas Real Estate (Port Aransas Realty) almost 11 years ago

Good info Brad. Great to know about. thanks for sharing

Posted by Suma Kakani (Northern IL Realtor - Keller Williams Success Realty) almost 11 years ago

While the study and research of SEO may seem a daunting and overwhelming task, applying some simple techniques and tools can make all the difference in your SEO success.  I have tried to simplify the process in my past few posts and am happy to report that many are already experiencing a difference.  Thanks for all the great comments and the "mass" amounts of emails I have received these past couple weeks. 

This has been a very rewarding series for many of you which makes it very rewarding for me as well.  I have one final post on its way in this series, I hope it will connect all the dots and give you all the puzzle pieces needed to help build your masterpiece Blog posts.  Wishing you all the greatest Blogging Success here in the rain.  Thanks again.  :-))

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 11 years ago

Brad, thanks for sharing your insight.  I'm bookmarking this blog.

Posted by Brian Schulman, Lancaster County PA RealEstate Expert 717-951-5552 (Coldwell Banker Residential Brokerage, Lancaster PA) almost 11 years ago

Brad, once again, thanks for providing this information.  All my searches on SEO and I swear I've never seen this guide.  I just got tons of books reserved at the library regarding SEO and websites for real estate.  One more tool in the toolbox.  You can never have too many!

Chanda panda

Posted by Chanda Barrick, in referral (Keller Williams Indy Metro Northeast) almost 11 years ago

Thanks Brad, you are always taking us to another level..appreciate it.

Posted by Joannie Williams (J.Williams Home Staging LLC.) almost 11 years ago

 Good stuff! I will pass along to my staff.

Thanks Brad


Posted by Nick Stallard, Realtor - Lake Norman, Charlotte, NC (Broker/Owner Lake & Town Realty Carolina Commmercial Advisrs) almost 11 years ago

Brad- This series is terrific, but now that we have a handle on Google SEO, what do we do about the emerging popularity of BING?

Searching "Westport Real Estate", I consistently toggle between #1 and #4 positions on page 1 of Google.  Using BING, my ranking falls to #61.

Similarly, for "Westport Real Estate Agent", I'm #2 on Google and #37 on BING.

Any insights into how to improve BING rankings?

Posted by Marilyn Katz, ABR, e-PRO - (Berkshire Hathaway HomeServices New England Properties) almost 11 years ago
Marilyn - as BING emerges onto the scene, we'll need to emerge also. It is all too new at this point to give any advice or speculate.
Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 11 years ago

I bookmarked this too because it needs a re-read....probably more than once! It is an invaluable source of information for someone who is just getting started. Thank you SO MUCH!!

Posted by Leslie Helm, Real Estate For Trail Riders (Tennessee Recreational Properties) almost 11 years ago

Brad - One of the things I love about your blogs is that I can navigate from one blog to the next.  It's seamless & easy to find my way back if I need to do so.

All your blogs are great.  This one was particularly helpful for me.

Posted by Margaret Mitchell, Seacoast Maine & NH Real Estate (Coldwell Banker Yorke Realty) almost 11 years ago


Posted by Kent Anderson, from Schweitzer to the Lake (Coldwell Banker Resort Realty, Sandpoint, Idaho) almost 11 years ago

Thanks Brad... great reminder to go back and check the source! It is important. Often we get so busy, keep moving forward and forget on occasion to stop, look back, and see if we've dropped anything by accident.

Posted by Rene Fabre, Marketing in the Digital Age (First American Title) almost 11 years ago

Rene - excellent summary and comment.  I agree that we can easily become busy and complacent. It's great to be surrounded by Industry Professionals that remind us of what's important and how to achieve our desired goals.  Thanks. :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 11 years ago

Brad, you've officially driven me into overload - but in a good, good way. With the information in this series, I think Frank and I will have enough information to make some very educated decisions and changes to our website and my blog. Your heart shines through in every post. Thanks so much for this series - hey, were you Bob's inspiration for the new series??? :)


Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) almost 11 years ago

Sharon - it's usually the other way around, Bob inspires me to write many of the posts I do.  He's the brains and genius here.  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 11 years ago

Hi Brad, Great post and suggestion on reading the SEO starter guide from Google.  I just spent the last 4 hours or so going through it and making changes to my website.  I look forward to going through the other blog improvement ideas you have listed.

Posted by Jim B (imortgage) almost 11 years ago

Konnie - I'll be on the East Coast at the end of this month!  :-)  Hope to meet and see you at the MLS TECH FAIR.

Jim - Making changes, edits, and updates is something we all have to get used to doing. As we learn, we adapt, and part of adapting means creating and implementing changes.  Glad you found this information useful, thanks for taking the time to comment.  :-))

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 11 years ago

Brad, I like your comment about SEO being nice, but there's a point to this.  We were talking about this very thing. I said we're building a paramid and there has to be a point at the top.  There's a point to this.  Thanks,

Posted by Steve, Joel & Steve A. Chain (Chain Real Estate Investments & Mortgage, Steve & Joel Chain) almost 11 years ago

Thanks Brad!  What a wealth of information and a very well written blog.  I'm pouring over all your postings now.

Posted by Jeff Engle, (Neighborly Realty) almost 11 years ago

SEO is nice, but so are those trips to the bank to make deposits!  :-)

Jeff - grab a cup o coffee and feel free to hang out as long as you like. I hope you'll find more information on my blog that will help you cut some corners and reduce the learning curve here on the network. AR offers lots of tools, and the members here provide priceless information, knowledge, and experience. 

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 11 years ago

Reading through the Google SEO PDF so I can get better at this stuff!  Thanks!

Posted by Emily Lowe, Nashville TN Realtor (The Lipman Group | Sotheby's International Realty) almost 11 years ago

Blog-N-Roll Brad...

Just cuzz I didn't comment doesn't mean I'm not here. Or does it? :)

Sorry my friend. I'm training a brand new Blogger and you're doing most of the work :)


Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) almost 11 years ago

More great information gathered together that I need to go through more thoroughly and really try to understand.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 11 years ago

Hey Brad - Thanks for the tips.  My website is in dire need of some optimization.  This will help a bunch.  Thanks again.

Posted by Andy Chaudoir, Your Home Inspection Connection in Central Texas (Professional Inspection Services - Georgetown, Texas) over 10 years ago


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