Ignite 2010 Real Estate Marketing Summit - Austin Texas
An exploration of "Next Generation" Real Estate Marketing Strategies.
Join us! We’re broadcasting sessions from the two-day Ignite Real Estate Marketing Summit. Watch speakers "live" as they provide insight on managing efficient teams and building success in 2010. This event is hosted by QuantumDigital.
EDIT: 1/21/10 - Since this event is now over, you can go to QuantumDigital's Youtube Channel or Blog to see the recorded sessions of IgniteRE 2010. The event was nothing short of 1st Class and Spectacular!
LIVE STREAM: IGNITE REAL ESTATE DIRECT MARKETING SUMMIT
You can participate during the summit by asking questions via Twitter. Just add #IgniteRE to your post.
I'll be posting "key points" shared during the course of the summit through-out the day in the comments below.
Tuesday, Jan 19th – First day of the summit
10:00am Welcome Message
10:15-11:00am Keynote Address from Steve Murray (w/Gino Blefari-Intero Real Estate & Ed
Krafchow-Prudential California)
11:00-11:45am Building & Communicating Your Organizations Value Prop (w/Rick Haase-
Prudential Gardner)
11:45-12:15pm Leadership in the Current Real Estate Environment (w/Steve Harney)
12:15-12:45pm Panel Discussion (w/above folks)
12:45pm Lunch will be served
1:15-2:15pm How Top-Producing Real Estate Professionals are Structuring Their Marketing
Mix (w/Jamie Klemcke-Quantum & Dorie Dillard-CBUnited & Kelly Price-Kelly Price & Company &
Shane White-RE/MAX & Amanda McMillan-Prudential Rubloff)
2:15-3:00pm The Marketing On-Demand Story (w/Helen Edwards-CBUnited & Marty Rueter-
Weichert)
3:15-3:45pm Implementing a Compelling Recruiting System (w/Glen Jaffee-Alignmark)
3:45-4:45pm Luxury Real Estate in the New Economy (w/Stephanie Pfeffer-Luxury Portfolio &
Charlotte Lipscomb-AvenueOne & Patty McCarthy-William Raveis Real Estate & Christi Davidson-
Keller Williams)
Wednesday, Jan 20th – Second day of the summit
9:30-10:00am How Brokerages Are Facing 2010 (w/Steve Murray & Earl Lee-Prudential & Bryon Ellington-Keller Williams & Nick Bailey-RE/MAX)
10:00am Shuttle pick for QuantumDigital facility tour
11:30am Shuttle drop off after conclusion of tour
11:30-12:45pm Becoming a Next Generation Brokerage (w/Sherry Chris-Better Homes & Gardens & Ken Baris-Jordan Baris & Thad Wong-@properties & Krisstina Wise-The Goodlife Team)
12:45pm Lunch will be served
1:15-1:35pm Offline Meets Online – Integrating Social Media into the Mix (w/Derek Overbey-
Roost.com)
1:35-1:55pm How to Win with Local Search on the Internet (w/Bill Leake-Apogee Search)
1:55-2:15pm Improving Agent Productivity through Technology that Makes Sense (w/Kevin
Kaplan-Long Companies)
2:15-2:35pm Technology & Innovation that’s Shaping the Industry – Mobile Marketing (w/Tony
Romeo-KWKLY Mobile Solutions)
2:35-3:05pm Panel Discussion (w/the above afternoon speakers)
3:05pm Closing message from Steve Damman w/QuantumDigital
3:15pm Closing Message and conclusion of RE summit
Too cool! I am streaming now and love it as Texas is a far cry from Montreal.
It's too bad I had a million appts scheduled this week or I could have made it...
Ed Krafchow - President and CEO of Prudential California/Nevada Realty just wrapped up. Leaders of residential brokerage firms have many questions about the right direction to take their firms, who to affiliate with, what business models works best in today's market and which ones will work best tomorrow.
Next Up - Rick Haase - General Manager Prudential Gardner - Realtors
Building and Communicating Your Organizations Value Proposition
Great job making this a live streaming event Brad! I'm listening right now!
It appears that Rick has asked the streaming of his presentation not be public. He will be apparently delivering some information that he doesn't want shared live. Sorry...
Here's the low-down and overview...
Many traditional real estate companies today are in jeopardy - using business models that focus on price and volume to fight against the competition. He's explaining why developing a business model with value front and center is critical for growingbusiness and generating continued success.
Bullet Points:
Thanks Brad, this is very cool. I am attending and doing my BMA at the same time. - Oh, silence, whats up with Rich Haase?? He doesn't like to share?
Sorry Kim - we'll be back "live" in just a few minutes.
Thanks for the link Brad. Didn't know it was going on.
Thanks Brad....I will listen in after my next conference call. Great idea!
Steve Harney - Founder of "Keeping Current Matters"
Leadership In The Current Real Estate Environment
The Jist: Agents are bombarded with a plethora of information regarding the current Real Estate market - so much information, in fact, that Agents sometimes don't know how to effectively leverage it to generate more leads and close more deals. Steve is sharing ways to uncover and arm your agents with relevant marketplace information that can help them promote properties more effectively, and help their clients make better decisions and bring in new business.
The Panel Today: Leadership/Value Propisition Discussion
Twitter your questions with hashtag #igniteRE, or you can text "K" to 59559 from your phone.
Thanks for the info! Will these be posted somewhere in case we miss a portion?
Valarie - this event will be hosted and posted once it gets edited with video, audio, and slides from presentations. I'll make sure to post a link in the body of this post once it's available for the public. It will be in a week or two. Great question, thanks. :-)
How Top Producing Real Estate Professionals are Structuring Their Marketing Mix
Top agents will disclose how they're formulating their marketing mix to gain the most exposue, generate listing opportunities and find quality leads in today's marketplace. Hear their views on traditional vs. new media and learn how they're pulling it all together to grow sales.
Today's Panel:
Text in your questions from your phone "K" to 59559
Oh man, you are incredibly busy at this conference, tell Dorie local Austinite and Active Rainer I said hello!
ALSO, if you have the chance, say hello to Charlotte Lipscomb my associate here at AvenueOne properties, she is incredible!Keep on keepin' on my friend
Dorie shares her experience and results from ActiveRain!
Go Dorie!!! :-)
This is great! I am going to make the same request that others have, can this be posted where we can go back to it again? I would love to come back again and catch what was missed.
The Marketing on Demand Story -
Discovering why web-to-print portals are essential for:
Controlling branding elements and maintaining integrity of brand quality
Allowing personalization and customization of marketing materials at the local level
Streamlining the process of preparing and printing marketing collateral
Reducing management, production, printing and storage costs
Tracking direct marketing expenditures and campaign ROI
Key Points:
How corporate can better control brand while allowing flexibility at the local level
Which brokerages can benefit from using an online portal program
Several of us at AvenueOne Properties watched this from the 3:45-4:45pm Luxury Real Estate in the New Economy segment and though we may be a bit biased, Charlotte was the best speaker! Thanks for posting this!
Brad: Just was watching...picked up some good info. thanks again
Catherine & Valerie, To answer whether we are archiving some of the sessions, Yes, it will be either on our blog or our Youtube page (or both :) ) Feel free to bookmark, or add these to your RSS feeds.
http://blog.quantumdigital.com
http://youtube.com/quantumdigital
Sounds good, wish I could make it.
Patricia/Seacoast NH
Brad
This sounds really good, just comes at a bad time when I'm not in the office.
Hosted recorded sessions will be wonderful.
I can't wait for RainCamp to hit The OC. Count me in for a Platinum Sign Up!
Vic Steele, Broker, Valet Real Estate Services
Where we deliver Silver Platter Service to our
Clients for Life and the people they care about!
Brad - I generally consider myself to be a pretty connected guy, yet I heard nothing about this event until I read your post just now. I wish I had known about it before, as I would definitely have been interested in attending or speaking on a panel. Maybe next time...
Brad , thanks for bringing this to us( I was on several times yesterday and tweeting). I thought Marty "the Grand Ruet" Rueter(of Weichard) did a great job !!!!
Luis - thanks for the follow-up and for posting those links.
We will begin "LIVE" streaming again this morning promptly at 9:30am Central time, and then breaking for the Quantum Digital Tour from 10:00am - 11:30am resuming streaming at 11:30am.
Thanks to all of you who took the time to join in and watch the RE Summit live here in Austin Texas. :-)
How Brokerages are facing the Issues of 2010
They're talking about how the environment is changing for brokerage firms and are highlighting key areas that Brokerage Leaders should focus on in 2010. The discussion panel is reviewing new approaches to recruiting, cost control, training, added value to core services and more.
Becoming a Next Generation Brokerage
Sherry Chris is moderating a panel and sharing a presentation of what the next generation Brokerage will look like.
(I was just asked to share the Virtual Real Estate Office with the group here, some folks believe it may be the future RE Brokerage.)
You can see the Virtual Real Estate Brokerage Tour here: http://www.youtube.com/watch?v=sQZGlcPA1tQ
The event is now over.
If you were watching along with us, thanks.
For those of you who missed it, I'll be posting the recorded sessions here later.
Right now I have to run to the Austin Airport to catch a plane back home to rainy CA. Cheers, and ciao for now... :-)
Quantum Digital put together an AWESOME IgniteRE 2010 Gathering. One of the most organized and informational events I've ever attended. I'd also like to thank The President and CEO - Steve Damman for having me as a guest. This was the last photo I got of Austin Texas, and I'm really looking forward to going back there again soon.
Also a special thanks to Russell Lewis for picking me up at the Hotel and taking me out on the town for Ice Tea and to Amy's for Ice Cream. We had an absolute blast, I owe you one Russell. :-)
Great info.... lovin it. When you guys coming back to San Francisco??
Thank you for the info. and links.
Thank you for the info. and links.