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Zillow Year-End Update and Report - A Record-Breaking 2010

I'm reporting this "LIVE" from our office in Seattle, WA today where it's a GREAT day, the skies are crystal clear, the air is brisk and fresh, and the following updates and news is just too "HOT" not to share.

Here's the latest update and report for those of you who have been asking me "How's things going over at Zillow?"  I'm really excited to share that I just found out our company had a Record-Breaking 2010!  Wow, I just finished celebrating the New Year with friends and family and now it looks like I'll have to go out and celebrate some more tonight.  Anybody out and about in the Seattle, WA area this evening?  hehe~

Our website and mobile usage hit an all-time peak in December and Zillow traffic surpassed 13 Million Unique Users Per Month.  This is very exciting news.

SEATTLE, Jan. 3 – Real estate information company Zillow Inc. wrapped up 2010 with a record-breaking traffic month, which capped a year of significant business announcements and usage milestones.  Zillow logged more than 13 million unique users* in the traditionally slow real estate month of December, the most in any month since the company’s launch in 2006. 

That represents year-over-year traffic growth of 77 percent.

Additionally, Zillow is now running the largest online real estate ad network in the country**, thanks to a partnership with Yahoo! Real Estate, which was announced in July.  Zillow sells real estate advertising for both sites and, beginning in the first quarter of 2011, will power all for-sale listings on Yahoo! Real Estate.  Zillow Inc.’s individual business units,®, Zillow Mobile and Zillow Mortgage Marketplace, all logged important milestones.

Additional milestones for 2010 include:

•    Zillow Mobile launched apps on Android and iPad in early 2010, in addition to continuing to operate the number-one real estate app on the iPhone. Consumers now look at homes 20,000 times per hour while using Zillow Mobile. The Zillow apps are the most popular real estate apps on iPhone, iPad and Android.

•    Zillow Inc. became profitable in 2010.

•    Former COO Spencer Rascoff was promoted to CEO of Zillow Inc. in September. He replaced Zillow co-founder Rich Barton, who remains with Zillow as executive chairman.

•    There are nearly 100 million homes in Zillow’s database of all homes; 4 million are for sale and more than 170,000 are for rent.

•    Zillow in September announced a partnership with, which brought’s national database of rental listings to and Zillow Mobile.

•    Zillow Mortgage Marketplace became Zillow Inc.’s fastest-growing business, receiving nearly 300,000 consumer loan requests per month.

•    Data from Zillow’s real estate economics arm, including the Zillow Home Value Index, was widely used by academic and government institutions during 2010. Zillow data appeared in reports by the Congressional Oversight Panel, several branches of the Federal Reserve and numerous academic institutions.

“The past year has been a monumental one for Zillow,” said Zillow CEO Spencer Rascoff. “We accomplished many of our goals.  Zillow is profitable and, thanks to innovations and partnerships like the one we have with Yahoo! Real Estate, we’re an even greater resource for consumers and real estate professionals alike. We’re looking forward to celebrating our fifth anniversary in 2011 with anticipation and high hopes for the year to come.”

Now I'd love to be able to say that all this success is because I joined the Zillow team, but we all know that would be a big fib. However,  I do look forward to 2011 being a prosperous year for us all.  I'm confident that my contributions, as small as they may be will have a significant and measurable impact on next years 2011 report and year-end update.

"How's things going over at Zillow?" I'd have to say fabulous, these are very exciting times! :-)

What is Zillow? For those of you who may not know:

Zillow Inc. is a real estate information company with a marketplace where homeowners, buyers, sellers, renters, real estate agents and mortgage professionals find and share vital information about homes and mortgages. Launched in early 2006 with Zestimate® home values and data on millions of U.S. homes, Zillow has since added homes for sale and homes for rent, a directory of real estate and lending professionals, Zillow Advice, Zillow Mobile apps and Zillow Mortgage Marketplace. One of the most-visited U.S. real estate websites, with more than 13 million unique visitors per month, Zillow's goal is to help people become smarter about homes and real estate in every stage of their lives -- home buying, selling, renting, remodeling and financing.  The company is headquartered in Seattle.

* Unique users to Zillow are measured by Omniture, December 2010.
** The Zillow/Yahoo! Real Estate Network was the most-visited real estate entity (including both networks and individual websites) as measured by comScore Media Metrix Key Measures – Ranked Category, November 2010.



"Learn More. Get More. Do More. Be More."

Comment balloon 35 commentsBrad Andersohn • January 04 2011 05:40PM


Oh yeah, one other quick milestone I almost forgot to mention for 2010. 

This was an ad that ran during the World Series, it featured the iPad and our mobile app which made us all very excited and proud.  (And my team won the World Series to boot!)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 10 years ago

I think Zillow was brilliant hiring you! Wishing you much success in the coming year.


Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 10 years ago

Brad - Congrats on joining a wonderful company partnered with Yahoo, how can you go wrong? I know it is a major site on the public forefront.

Looking forward to your many improvements while in their employ. I am sure you are a listener of the real estate world and have much to offer.

Posted by Ken Barker Realtor® GRI, E-Pro Certified (Dilbeck Real Estate) almost 10 years ago

Brad - Zillow probably got so successful because they learned about customer service from you!  :)  They already have Sara, the queen of customer service, but now they have the All Time King.  Trulia does not have a chance.  There are no real people there.

Happy New Year!

Posted by Virginia Hepp - Mesquite NV REALTOR, Mesquite NV Homes and Neighborhoods - Search MLS (Desert Gold Realty - Mesquite NV Homes For Sale) almost 10 years ago

Congratulations on the accomplishments of the company and for your personally.

Posted by Debra Davis, Realtor - Atlanta, Decatur, Snellville, Loganville (Keller Williams Realty Atlanta Partners) almost 10 years ago

wowza, that's some BIG numbers. Congrats to the crew at the big Z...

Posted by Nick Bastian, Real Estate Agent - Tempe (Realty Executives) almost 10 years ago

Hi Brad... I wouldn't be so quick to underestimate the effect that your joining Zillow had on the company's fortunes!  You come with a boat load of great karma!

Posted by Steve Shatsky almost 10 years ago

It is good to see a company survive what most agents thought at first was another site that would disappear after a year. But, they believed and because of that you have become successful.

Posted by Todd Clark, Principle Broker Oregon (eXp Realty LLC) almost 10 years ago

Hi Brad - Very interesting info about Zillow.  As you would expect, I don't currently follow Zillow very closely since it is strictly American oriented (i.e. no Canadian content).  However, of course, I follow it more than in the past since you now work there. :)

Hope you had a great New Years!

Posted by FN LN almost 10 years ago


Sounds like Zillow had a good year. The partnership woth Yahoo should allow you to pick up even more traffic in 2011.

Happy New Year.


Posted by Tom Branch, Broker, CDPE, SFR, ACRE, Plano TX Ambassador (RE/MAX Dallas Suburbs) almost 10 years ago

I'm happy to hear that Zillow had such a good year and that you are excited about your work!. I love what I do too and look forward to home staging becoming a "must-do" this year. Best, Linda

Posted by Linda Esposito, NY Expert Home Stager, New York Home Stager Blog and Instructor (HouseSetters Home Staging Services) almost 10 years ago

Oh, I forgot to mention that I love your photo--lets face it--it is SO much nicer to go to a fantastic office high in the sky than some cookie-cutter ground floor drive-up. I would feel inspired by all the light and sky--I'm sure you do, too!

Posted by Linda Esposito, NY Expert Home Stager, New York Home Stager Blog and Instructor (HouseSetters Home Staging Services) almost 10 years ago

I am very excited that Zillow is back on track and doing well. I am looking forward to 2011 with Zillow.

Posted by Harry F. D'Elia III, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (RentVest) almost 10 years ago

Brad, I am sure you can take credit for a chunk of the company's success!  Good for you and ZIllow!

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) almost 10 years ago

I wasn't too happy to see your Seahawks kill my Rams, but am glad for your excitement at Zillow, go Brad!!!

Posted by Steve Mattison, Vietnam Veteran almost 10 years ago

Brad ~ Contratulations on your move to Zillow.  Looks like you aren't at all busy or even enjoying yourself one little bit.  Well done to Zillow as well.  We'll be watching.

Posted by Ken Speer (Alpha Global Associates) almost 10 years ago

Congrats Brad, looks like you made an informed decision when you joined the z-team...
Make it a great week Brad!

Posted by Paul S. Henderson, REALTOR®, CRS, South Puget Sound Washington Agent/Broker! (Fathom Realty Washington LLC) almost 10 years ago

Thanks for keeping us updated. Those are some really stunning pictures.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) almost 10 years ago

Brad - A Cliche' ... But.. no matter where you go ... there you are.  Thanks for returning my calls when I joined AR, and all the best in informing us on how your new company will keep us moving forward.

Posted by Claude Cross, Charlotte NC Homes For Sale (Homes By Cross, Inc. ) almost 10 years ago

Brad, congratulations to YOU and everyone at Zillow.  Those are very impressive numbers and stats.  We all agree they made a brilliant move in hiring you, and YOU my friend did well in joining a very progressive company!

disclaimer: we still miss your ActiveBrad university, your support calls, tutorials, helpful calls and email, etc etc.... #justsaying...

Posted by Lee & Pamela St. Peter, Making Connections to Success in Real Estate (Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522) almost 10 years ago


WOW, sounds like Zillow did really well in 2010 and is poised to do even better in 2011.  How could they not, with you there??

Posted by 1~Judi Barrett, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) almost 10 years ago


Congratulations on you and Zillow's success. Glad to hear that you are happy and doing well with your move. 

Posted by Larry Story, Total Care Realty, LLC, Greensboro, NC Real Estate (Total Care Realty) almost 10 years ago

WOW! Those are amazing #s...and being partners with Yahoo! deserves another "wow"!

Congratulations, to you Brad, and to Zillow!

Posted by James Harner, James Harner Group - Philadelphia PA Real Estate (Considering Selling Your Home? Call 610-310-7646 first) almost 10 years ago

Congratulations, Brad for all of the hard work Zillow is doing to prove they have a huge hold on the real estate marketplace.  Great numbers.....

Posted by Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo (Dagny's Real Estate) almost 10 years ago

That is quite a year end report.  Arthur and I wish you great success at Zillow - Happy New Year

Posted by Karen Kruschka, - "My Experience Isn't Expensive - It's PRICELESS" (RE/MAX Executives) almost 10 years ago

Brad, I don't know what Zillow had to do to get you, but I agree with Margaret that it was a brilliant move to add you to their roster. Your enthusiasm and loyal following from around the country is bound to make a difference. My perception of Zillow is up simply because you are there and you wouldn't be there if it weren't a good company.

Happy New Year!

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) almost 10 years ago

The photos in this post were taken from my iPhone while looking out over Bay from the 46th floor of our building in downtown Seattle.  It was an absolutely gorgeous day. The rumor going around was that I brought the clear and sunny sky with me from California!  lol~

If there's one thing I've learned in life and business, we must take time to smell the roses and look back upon our challenges and accomplishments.  That's what helps us build character, learn to appreciate ourselves and others, and continue to grow.

Thanks for your wonderful and very supporting comments, I am really excited to be here at Zillow and to see what 2011 has in store for us all.  I am anticipating and expecting a wonderful and very prosperous year!  :-)  

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 10 years ago

Here's a panorama shot from our front lobby this morning.  The views from the Wells Fargo Bldg. are spectacular!!

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 10 years ago

Brad, Did you move out of California to Seattle? Also, what is your job title there? I bet you don't remember me do you?

Posted by Mike Frazier, Northwest Tennessee Realtor (Carousel Realty of Dyer County) almost 10 years ago

I love the sunset photo!! Beautiful!! Glad to hear that things are going so well at Zillow...

Posted by Sheila Newton Team Anderson & Greenville SC, Selling the Upstate since 1989 (Berkshire Hathaway HomeServices - C. Dan Joyner) almost 10 years ago

Hey Mike - I'm just visiting our Corporate office for a few meetings and setting up the business plan for 2011.  I'm still living in CA.  My role here at Zillow is the Outreach Manager and of course I remember you, who else would fly me all the way out to Dyersburg TN to have a great lunch and talk about ActiveRain?!?  I'll never forget that!!  :-) 

Happy New Year my friend, don't be a stranger ok?

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 10 years ago

Congratulations Brad! And gorgeous pictures.  Makes me miss living there!!! Well at least for a second or two!!!

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) almost 10 years ago

Brad ...thanks for a great  summary of the  milestones ....good to have all this info in a consolidated format ...keep up the good work .

Posted by Dave Skow, Dave Skow (Movement Mortgage) almost 10 years ago

Congratulations Brad on Zillow's (and your) success.  Here's to a stellar year in 2011!

Posted by Dan Quinn, Dan Quinn (The Eric Steart Group of Long & Foster Real Estate) almost 10 years ago

DeeDee - I love it in Seattle, especially on the days like this!!  :-)

Dave - I'm not one to boast... (ok, yeah I am) but these were some great accomplishments that I just had to boast about!!

Dan - if I can do anything to help or make your year even more stellar, I hope you'll let me know, thanks.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 10 years ago