SEO and Blogging - The beauty is in the "Eyes" of the beholder
Last week we did a class called "Are You Invisible" and had a great turnout with guest speaker Gary Clayberg from WA. One of the topics during the SEO and Blogging discussion was about heat maps that show and reveal how the "eyes" of your traffic and visitors see your site and the search engine results. It's absolutely fascinating when you think about it, and it most definitely should be thought about after you read this.
Think of how long you spend reading a blog post vs skimming, or how much time you spend on that Google Search results page. Do you scroll down? Do you go to page two or three when there are seven million pages returned? No. If you do, then you are unique and have way too much time on your hands. lol~ Take a look at these visual heat maps and then look at your own SEO results and your sites and Blogs.
The research and results I'm sharing below apply to search engine optimization and your marketing efforts so I hope this helps. How important is page positioning and rank in both Organic and Pay-per-click search results for visibility and click through in Google? The new Eyetools Eye-Tracking Study verifies it's very important. Notice the areas below the red-line and to the right of the page on the search example below.
Image source: Eyetools.com
(PRWEB) -- A joint eye tracking study conducted by eye tracking firm Eyetools and search marketing firms Enquiro and Did-it.com has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a "golden triangle." Snippet courtesy of PRWEB
There's a theory that the cosmetic appeal and placement of content on your Blog or site does make a difference. It can and will have an impact on the results you're getting from your SEO and Blogging efforts. It's not just content that is King, but where it's most "visible" and most viewed can truly help build your kingdom. Are you like me and saving the punchline or important quotes for the wrong spot? :-O
Image source: Eyetools.com
Researching this was an "eye" opener for me. (pun intended) I'm warning all readers that this information may require you to do some rearranging and house-cleaning on your sites for the eyes that you're trying to reach too.
Here's the part that most readers and viewers will miss according to the heat map image above: "No idea is so outlandish that it should not be considered with a searching but at the same time a steady eye." Winston Churchill "The way to see by Faith is to shut the Eye of Reason." Benjamin Franklin "That old law about 'an eye for an eye' leaves everybody blind. The time is always right to do the right thing." Martin Luther King, Jr.