The ActiveRain Stuff You Won't Find Anywhere Else on the Web

WOW, Now That's What I Call a Face-Lift!

This is "AFTER" the surgery:

This was "Before" the Listerectomy:

The question I have for you?  Is less really more?  What's your honest opinion?  Do you like clean and simple?  Do you believe there is more value to having every space on a site taken up with links, text, and images?  I know many will have different thoughts and opinions so I want to hear them?  Hearing your thoughts is important to me for many reasons, but more-so because I am building up my own personal site and I really value and respect all my readers and friends opinions here.  Well, most of them anyway.  lol~  So what say ye?  

What do I think of the new look?  I asked you first?  I'll be right back...



"Learn More. Get More. Do More. Be More."

Comment balloon 51 commentsBrad Andersohn • March 08 2011 05:01PM


I like the cleaner more simple version... and then I look at my blog with all its widgets... hmmmm.

Posted by Kathy Schowe, La Quinta, California 760-333-8886 (California Lifestyle Realty) almost 10 years ago

I seen this earlier today, looks good, I approve. (for what it's worth)

Posted by Roger Radcliff, AFB Specialist - Barksdale (FREEDOM REALTY) almost 10 years ago

simple is good. you can't go wrong!

Posted by CA COASTAL ESTATES Lauren Selinsky Perez CRS, "Your Real Estate Broker" #oclauren (California Coastal Estates) almost 10 years ago

Bob, I like the simple version, too.

Think of 'Google' model. They always have a simple - clean homepage - sticking to the basic purpose. Same applies here - looking for homes or mortgage? And click accordingly.

I am sure new 'face' of Zillow will be gladly accepted - and ranking for Zillow will go up....

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 10 years ago

Clean space give accent to the important aspects of the site.

Posted by Tim Lorenz, 949 874-2247 (TIM LORENZ - Elite Home Sales Team) almost 10 years ago

It looks great... Simple is good.. Remember you have only 30 seconds to get a persons attention. If your site is complicated and cluttered they will leave as quickly as the came on.

Posted by Stacey Smith, Your Orange County Beach Cities Realtor (Keller Williams Realty) almost 10 years ago

Love clean and simple.  I think most people do.  Too much visual clutter everywhere these days!

Posted by Kirsten Lindquist, Realtor - Sonoma Wine Country (Pacific Union International) almost 10 years ago

Hey Brad tell us you had nothing to do with it:))))

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) almost 10 years ago

Hi Brad... in my not so humble opinion, cleaner and simpler is always better!  Good job!

Posted by Steve Shatsky almost 10 years ago

In this case, Less is best.  People (me included) get frustrated when they have to search through too much clutter to find what they need.  Looks Nice!

Posted by Amy Hahn, Realtor/Broker - Crystal Coast, NC (Pine Knoll Shores Realty) almost 10 years ago

Whew, I like the cleaner version BUT, will folks dig deeper than just the front page?  Some may say that it is too simple,

BTW is that one of my listings in the after surgery image?

Posted by Don Rogers, Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes (Keller Williams Realty Chesterfield) almost 10 years ago
Brad, I disliked the old one...just too busy & if i was in a hurry couldn't get to what i wanted on the first page...viewers are looking for ease in connection all around
Posted by Ginny Gorman, Homes for Sale in Southern RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) almost 10 years ago

Look at Google  . . 

you can't get more simpler than that!

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) almost 10 years ago

Hi Brad - Google has done quite well with a very simple homepage.

BTW, I think the listing photos in the new version need to be a bit bigger.  The size in the older version is much better.

Posted by FN LN almost 10 years ago

I like the simple too.  Is this the reason Zillow has been acting up lately?  All of the changes we have made are not sticking.....that is very depressing.  But do like the new look.

Posted by Navona Hart, Selling the Best Properties in Central Virginia (Real Living Cornerstone) almost 10 years ago

I'm going to have to go there and look around a bit and will let you know.  My initial impression is positive.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) almost 10 years ago


In answer to your question:  Yes.  Doing Less often offers More.

Why do people go to Zillow?

1.  To find home information

2.  To find mortgage rate information


Posted by Mike Jaquish, 919-880-2769 Cary, NC, Real Estate (Realty Arts) almost 10 years ago

Brad - when I played the drums in my youth...My drum teacher ALWAYS told me "Less is More". The new design looks great.

Posted by Dave Sulvetta, Realtor (Dave Sulvetta, ReMax Connection, Gloucester County Realtor) almost 10 years ago

Good morning Brad,

This looks sooooo much better!! I've always believed "Less is more". As Mike said Why do consumers go to Zillow..find home information and mortgage rate have it!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker Realty ~ 512.750.6899) almost 10 years ago

Bard. I'm a fan of less. However I also want to be able to find the information I came for very quickly. Since most folks visiting Zillow are looking for properties you have done well to make that very prominent..

Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) almost 10 years ago

less is more? Don't tell that to Google! You might be on to something here ;-)

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) almost 10 years ago

I like it, but I'm not a homebuyer.  I think there's a midpoint... It seems to me the mass public likes to see lots of activity.  BUT, too much and they get confused.  So somewhere in between, I think.

Posted by Virginia Gardner, Realtor, Charlottesville, Serving Central Virginia (Roy Wheeler Realty Co.) almost 10 years ago

Less is always better when it comes to weight, debt and this web site look! Thanks.

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) almost 10 years ago

Brad, I am one for clean and simple. Cant see the forest because of the trees. Good Job. 

Posted by Frank Rubi, (Frank Rubi Real Estate, LLC) almost 10 years ago

I think less is definitely more in this case Brad. People have very limited attention spans. Give them the info they want in an easily viewed format and they'll stay longer.

Posted by Craig Rutman, Raleigh, Cary, Apex area Realtor (Helping people in transition) almost 10 years ago

Let me chime in that it just may make me do two things today... clean my desk and revamp my home page on my website. :)

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) almost 10 years ago

Brad - I'm a clean and simple girl, so I like the top one, I find it more appealing and easier on the eyes.

Posted by Michelle Gibson, REALTOR (Hansen Real Estate Group Inc. ) almost 10 years ago

Clean and simple.

If I can find it fast and don't have to jump threw hoops I tend to stay longer.

Unless we are taking about chocolate cake of course

Enjoy the day

Posted by Don MacLean, Realtor-Homes for Sale- Easton, Mass 02356 (New England Real Estate Center Inc.) almost 10 years ago

Brad, I'm a country girl and i must say i like both, the clean and simple is best, it can be a little busy.

Posted by Patt M. Judd, Realtor - Your Cookeville Connection (First Realty Company) almost 10 years ago

WOW - Very Cool! 

Sounds like the majority of opinions and votes go for a cleaner and simpler looking style.  Thanks for helping me with my theory, and you have all been great in helping me confirm it.  Thank you. 

So what do I think of it?  I posted my feelings and answer right HERE.  :-)

Thanks for your comments, feedback, and honest opinions, you've helped me make some decisions and design changes to my new site as well. I love this community, where else can one find this type of great support?  I love you guys!!!   :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 10 years ago

It looks much better!  It's fun to compare the before and after pictures.

Posted by Rob Lang, Local Expert in NE Central Kansas Real Estate Home (At Home Kansas) almost 10 years ago

crisp clean focused. we are all over-burdened with data.

Posted by Steve and Jan Bachman, Realtors - Northern Virginia (RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax ) almost 10 years ago

I like it.  Seems user-friendly.

Posted by Kimberly A Norgard (Devlin McNiff Halstead Real Estate) almost 10 years ago

Brad - I like the clean look ..... certainly less is more in most cases ..... one thing I am sure you are aware of is the number of clicks a person has to make to get the information they want (I understand the maximum is three or you lose them)

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) almost 10 years ago

It certainly does look a lot less cluttered and I bet that will equal to people staying on the site longer.

Posted by Todd Clark, Principle Broker Oregon (eXp Realty LLC) almost 10 years ago

The majority of people are going to Zillow to get their Zestimate.  This is easily achieved with the new homepage.  I like the cleaner simpler look.

Posted by Simon Mills (Mills Realty) almost 10 years ago

There is no comparison.  Much easier now.,

Posted by Ann Dail, Broker/Realtor,CRS, ePRO, SRS, B.A.Chem (Baton Rouge Area Homes, Louisiana, USA, 225-761-0551) almost 10 years ago


My internet connection is a little slow this evening due to some routine maintenance, so I was sitting here waiting for ALL the page to load and I was just staring blankly at the page, when I realized, it was loaded.

I like!!

Posted by Don Hintz (2D-enterprises / HAUS Design, LLC) almost 10 years ago

Brad - Much better!  Nice work!

Posted by Nevin Williams, Senior Mortgage Advisor (Fairway Independent Mortgage Corporation) almost 10 years ago

I like it.  Clean ,simple, and easy to navigate.  I'm for less is more.

Posted by Lora "Leah" Stern 914-772-4528, Real Estate Salesperson (Coldwell Banker, 170 N Main Street, New City NY 10956) almost 10 years ago

Brad- sense I'm a big fan of the Peanut comic strip, I always opt for cleaner lines.  I find that websites with too much on them are kind of like a cluttered house. Your eyes are bouncing all over and never being able to focus on one thing. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) almost 10 years ago


Actually I think it will be better.  We are bombarded so much nowadays and a focused approach would be welcome to some since they do not need all the chatter and links we get it everywhere else. 

Posted by Larry Story, Total Care Realty, LLC, Greensboro, NC Real Estate (Total Care Realty) almost 10 years ago

Brad, I definitely like the new look better. Honestly, when I got on Zillow's site I found it confusing - there were too many choices and I didn't know which one to click on first!


Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) almost 10 years ago

Tech savvy people may be able to deal with the previous incarnation, but the newer layout is much more managable for the avg internet idiot.  Most people are not as sophisticated and those that are must keep that in mind

Posted by Daniel J. Hunter (REALTOR®) almost 10 years ago

Hi Brad,

The ads being gone are defintely a good thing.  I like the widgets though, because I may not have thought to look for the information contained there.

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) almost 10 years ago

Brad, very nice face peel.  Cleaner and easier to read. I like the before and after shot for comparison.

Posted by Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group powered by Castles Unlimited®) almost 10 years ago

Hi Bob,

I think that by making things cleaner and with more white space, it is easier to read and understand what you are viewing.

More white space definitely works and is easier on the eyes.

Posted by Jeffrey Richman, Creative Real Estate Specialist (Immediate Home Solutions) almost 10 years ago

Interesting that they pulled all the advertising and options out of it.  Bottom line is people are looking at houses, and the rest is distraction.  When the page gets busy you don't know where to start, and veer off onto widget.  Good makeover. 

Posted by Mary Jo Quay, I Move You Home (EXP Realty ) almost 10 years ago

Plain and simple is my vote!

Posted by Betsy Schuman Dodek, (Washington Fine Properties - Washington DC Area Real Estate) almost 10 years ago

So two of you have called me Bob on this post, now that's a first.  Once is almost expected, but twice?  lol~

Seriously, thank you guys for your opinions and comments.  We can all learn from your feedback and these responses.
In the fast paced busy world we live in today, making things simple and easy to use brings more value to your traffic than trying to cram everything into a single page. 

I'm still working on my site and trying to apply this principle myself, just sometimes it's hard letting go. Thanks everyone.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 10 years ago


Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) almost 10 years ago