The ActiveRain Stuff You Won't Find Anywhere Else on the Web

Co-Branding - A Marketing and Advertising Opportunity

Cow-Branding?  NO. Not Cow Branding! haha~  What is the benefit of Co-Branding?  Well, depending on the site, this could be one of the best opportunities for marketing and advertising your services and or business!?  You already know that millions of people visit YELP to read reviews about local restaurants in your area, so as a restaurant owner, wouldn't you love to have a banner show up on every single page with a link back to you?  How about on a site like Craigslist, Amazon, or even ActiveRain?  Any additional exposure (marketing and advertising) on these sites would be awesome right?  Most sites won't co-brand unless you pay for it.

Imagine the possibilities of Co-Branding with sites that yield major traffic and offer services to the same types of clients and prospects you're wanting to get in front of and connect with?  If your picture, name, phone number and link back to your blog or website could appear at the top of every page of that site, how powerful would that marketing and advertising campaign be for you and your business?  I'm guessing that anyone in their right mind would most certainly take advantage of that opportunity.

What I'm about to show you will change the way you see and use co-branding.  If I sold fishing poles for a living, I would want to appear at the top of every page at  Lets say I sold custom colored maps for a living, I'd want to be co-branded on every page of But what if I provide loans, or sell and help buyers find homes?  Maybe I focus on Foreclosures or have a passion for short sales, then I'd want to be co-branded on the sites that attract those types of visitors too right?

The cost of this type of marketing and advertising would probably seem too far out of reach or not affordable to most folks, but let me show you a little secret and tip.  Once you see this, you'd have to be crazy not to jump on an idea like this.  Seriously, this is as good as it gets when it comes to co-branding and marketing your business and services to a specific and target audience.

There's no installs, no widgets, no apps needed, no cost, no hassle, it's easy to setup, and this will co-brand you on one of the Largest Real Estate Networks and sites on the web. With over 19.4 million unique users last month, who wouldn't want to be co-branded there? 

By simply creating a link using the HTML that I'm about to show you to any image or any anchor text, all this co-branding can be yours and for FREE!  HERE'S THE SECRET!... If you use this HTML coding in your links #{scrnnm=bradandersohn} but use YOUR Zillow User Name instead of mine, your co-brand will appear on every page of  So the entire link would look like this:{scrnnm=bradandersohn} 

Here's a sample link of Co-Branding.  By adding #{scrnnm=YourUserName} to any Zillow URL, you can Co-brand links to keywords or to images and photos.  Creating strategic links in your email signature, your website or blog sidebar, in the signature settings or profile on ActiveRain, even anchor text within a blog post would work exceptionally well. 

If you know how to create links to text or images, then the rest will be simple.  Here's another co-branding link to mobile apps for iPhone, Android, Blackberry and Windows Mobile.  (I used this URL{scrnnm=bradandersohn} to co-brand the Zillow mobile page to me)  Here's a co-brand on a Listing you might like to buy? A Gorgeous 32 Million $$$ SF Mansion and all I did was add #{scrnnm=bradanderson} to the end of the URL that leads to that property.  Guys, this is HUGE!!! 

Any page or URL can now have a link and co-brand back to you.  I'm certain there are hundreds of ways you could use this in your business, especially when you and your clients already interact with our site.  Show me any other company that allows you to do this for FREE and I'll buy you lunch at the restaurant of your choice the next time I'm in your area.  Seriously this is almost too good to be true.

Here's some images with co-branded links attached to them.  Try each one and see how they work:


So the secret again is...  Use #{scrnnm=YourZillowUserNameHere} at the end of any URL or page on Zillow and be co-branded just like that and for FREE.  Of course you'll need to have a profile setup on our site for all of this to work, but most of you already do so this will be a piece of cake. This will add more value to your targeted prospects and also make sure that YOU are getting the exposure and the business! Try it, this is by far one of the greatest co-branding and best marketing and advertising opportunities for you and your business.

Don't just take his word for it, I'm telling ya... this is no bull~  I'd moooove on it.



"Learn More. Get More. Do More. Be More."

Comment balloon 39 commentsBrad Andersohn • April 26 2011 07:36PM


This looks pretty cool, Brad, and a cinch to use. Got me thinkin' a bit.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) over 9 years ago

Brad- tell me.... were you standing that close to the bull when you took the pic???? LOL  It sounds so easy I'm going to follow your links here to see! 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 9 years ago

I like cows. They're tasty. As for your blog, I'm gonna think on it and let it marinate a bit. I'm sure once I dig into it, there's gonna be a tond of uses. Thanks, Brad!

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) over 9 years ago

Hi Brad, It sounds pretty simple enough to do. I will check this out and let you know later. Thanks.

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216, over 9 years ago

This is wonderful, Brad...

Posted by Virginia Gardner, Realtor, Charlottesville, Serving Central Virginia (Roy Wheeler Realty Co.) over 9 years ago


This looks quite usefull marketing feature for  an agent   Thanks.

Posted by Michele Cadogan 917-861-9166, Licensed Real Estate Associate Broker - (Fillmore Real Estate 2990 Av U, Bklyn , NY 11229) over 9 years ago

Okay, so this helps us by making us branded with Zillow...correct.  So we are adding credibility, name brand, but can we add this to someone else's URL?  Does it matter to link to the "generic" info on Zillow for our area? I will be looking into this.

Posted by Navona Hart, Selling the Best Properties in Central Virginia (Real Living Cornerstone) over 9 years ago

Seems simple enough Brad.  It'll be a fresh start to the day tomorrow!

Posted by Kevin J. May, Serving the Treasure & Paradise Coasts of Florida (Florida Supreme Realty) over 9 years ago

Way cool, Brad but, then you already knew I'd love it! ;-)

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) over 9 years ago

This is amazing.  I am going to have to look into this for sure.  Thanks for the heads up on this one!  It is way too cool!

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 9 years ago

Brad sounds great and easy to implement.  I would like to know if code can be used with other companies.

Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) over 9 years ago

Brad - I must be missing something I clicked on most of your links and did not see you on any of the pages that opened ..... also the URL changed as the page was loading ie:your sample link of Co-Branding ended here uxbridge ma homes for sale no sign of Brad Anderson anywhere


Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) over 9 years ago

I'm not seeing the co-branding on these examples. It looks like the opening brace is being translated to %7B and the closing brace to %7D ... part of the fun of HTML.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) over 9 years ago

I like your bull photo. I've noticed that the television programs are now cow-branding with automotive manufacturers--using those cars in the shows and also in the commercials, too.

Posted by Melissa Zavala, Broker, Escondido Real Estate, San Diego County (Broadpoint Properties) over 9 years ago

Kathy and John - I just tried all the links and photos in this post and the co-branding was all there...   hmmm, maybe AR is going through some updates or something weird is happening with the HTML links on your end, I know they've been having some server issues...not sure. The best way to test it out is to use your own link and paste it into your browsers address bar.  It's all working fine on my IE, Firefox, Safari and Chrome browsers.  It Looks like this on mine:

Haven't heard of anyone else having any issues but I'll keep my ears and eyes open.  Thanks.  :-)


Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago





BTW Kathy - I just tried the links you placed in your comment and they show the co-branding as well.  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Brad you are AWESOME Man! Love the tip! Does this mean I have to stop picking on Zillow?

Posted by Mike Wong, Realtor: Commercial, Residential, Leasing, Invest (Keller Williams Realty Southwest) over 9 years ago

I definitely need to get some chaps and try cow-branding. This is truly useful information, Brad. Thanks for sharing yet another way to market and prospect! And the price is just right.

Posted by Mike Mayer (Mike Mayer, Broker/Owner - i List For Less Realty, LLC) over 9 years ago

Brad - I see the co-branding in Firefox, but not in IE or Google Chrome.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) over 9 years ago

"and all I did was add #{scrnnm=bradanderson} to the end of the URL that leads to that property.  Guys, this is HUGE!!! "

at what point do you do this?

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) over 9 years ago

Brad, I have bookmarked this post so I can read it again later . Thanks for the tip.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 9 years ago

Hi Brad,

Sounds interesting.

Will forward it to my assistant and see if she can make it work for me.


Posted by Phil Leng, Phil Leng - Retired (Retired) over 9 years ago


After your great webinar yesterday, I implemented a couple co-branding items to my website.  FYI - The badges have a box for co-branding that makes it even easier!

Posted by Irene Kennedy Realtor® in Northwestern NJ (Weichert) over 9 years ago

Agreed: not working in IE9 or Chrome 11. It did work in Firefox 4 for me though (Vista machine). That is a really cool idea, though! Thanks for the tip :-)

Posted by Josh & Dawn McKinley over 9 years ago

This is a keeper and I'm bookmarking it for the weekend for further study. . thanks, 

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) over 9 years ago

Hi Brad,

It looks like you've started a co-branding craze that's going to sweep Active Rain.

Posted by Jeffrey Richman, Creative Real Estate Specialist (Immediate Home Solutions) over 9 years ago



Good information.


I'll have to read it through in detail. So, Ive bookmarked it and hopefully I'll be able to get it to work.



Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) over 9 years ago

Thanks Brad. I will be adding this soon.

Posted by Nona Swann, Serving the needs of the Sellers in Brevard County (Swann & Associates Real Estate) over 9 years ago

Hi Brad, Works in Safari but not in IE for me. I definitely will bookmark this!

Posted by Dick and Dixie Sells, Realtors, Tampa Bay Florida Homes For Sale (Sells Real Estate, LLC) over 9 years ago

Brad, this is good information. I will look into this - bookmarked.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA over 9 years ago

Very mooooving post....thank you...I think you milked this idea Brad...carry on and mooove along please

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 9 years ago

Thanks for the tip! It's interesting to hear that this is only working in some browsers, I'll have to look into that. 

Posted by Torgie Madison, Websites and Contact Management (Quicksilver Real Estate Solutions, LLC) over 9 years ago

Hmmm, I'm gonna think on this & move carefully in the field.

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) over 9 years ago

This really is an awesome co-branding feature and opportunity, I've already seen and come up with a few ways to make your co-branding even more effective and help it to go viral.  What incredible and creative genius's we have roaming around here on AR, thanks guys and ladies. 

Regarding the issue with the co-branding links not working, I have someone looking into it right now and there's a chance it could be something to do with the HTML links being converted here on ActiveRain and also an IE9 issue, but nothing confirmed just yet.  I'll let you know as soon as I hear back from my wingman! :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Brad, thanks for this awesome information!!!

Posted by Rosa Almond, E-PRO, SSC Short Sale Certified (Long & Foster Real Estate Inc.) over 9 years ago

We discovered that IE9 has a couple small issues and so the "Wizards of Z" are behind the scenes right now getting this corrected for me us. 

In a few days or so, they'll have it corrected so it will work smoothly with all versions of Internet explorer.  Be sure you always copy and paste the URLs from Zillow. If you leave out the WWW, then the link may not work. 

It also appears that AR is changing the "{" in the link structure to a different symbol which is also causing a small challenge, but nothing the tech-crew at Zillow can't overcome. It works fine in Firefox and other browsers.

These guys really do rock, and tell em I said so! :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Sounds like a wonderful opportunity.

Posted by Donna Malone, Homes and Property for Sale Nova Scotia (Waterfront, Luxury, Family, Affordable, Cottage, Deals) over 9 years ago

Brad- It doesn't seem to work in Chrome. I am very interested in using this and I appreciate the info. I will try it in IE. My Zillow ID is Compass-Lending-Solu but I have not been able to see any of the links you have used nor successfully created one that works. 

Posted by Ryan Frost (Compass Lending Solutions, LLC) over 9 years ago

Ryan - you have to have the www in there for explorer or it won't work.  Just copy the URL over and adsd the extra code I mention and it shouldf work.  I also have our team checking into some of the IE issues as well. 

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago