There was a time where a post like this would start off with, "Do You Have A Blog?" It's no longer a question as to whether you should have one or not but how are you marketing and advertising it? Are you delivering great content with useful information to your target audience and readers? Of course you are! Now take it one-step further.
Don't wait to be found on the web, or for the search engines to index you, email your relevant content regularly to your database. This will help ensure that your content is getting in front of the most important people in your sphere, and at the same time driving traffic back to your blog. This helps with SEO, link-backs, traffic, and reaches beyond your sphere.
DIYThemes sends me occasional blog articles via email that I find very useful and the information is generally something I can apply to my blogging or social media endeavors. It also allows me to pass on the knowledge to my sphere and others which I'm sure is their intention to begin with? It's easy to do and I know for a fact it works.
The Example: How does Facebook drive traffic back to their site using email? They send you an email message that says, "You've Been Tagged In A Photo on Facebook!" You know the drill, you can't possibly resist the temptation to click on the link, and there you end up... on a Facebook page looking at a photo of you of course trying to determine whether you like the photo or not? Then you either comment or untag yourself from the photo. (depending on if you like it or not)
The Secret: It's all about you!
Make your content all about them, then email it to them, and leave them with the burning desire (or temptation) to want to click on the link back to your site and comment. Even if they don't, it's OK because your content has been delivered to someone who may have never seen or even known it existed. Better yet, they may want to share it with their sphere, just like I'm doing here.
This is why you create content to begin with right? It just make cents sense!
Here's how DIYThemes does it. They send me/you an article/blog post via email.
1. They capture you with a great title - "How To Hold an Audience Captive with No Handcuffs Required"
2. Then they use great key bullet points to draw the target audience in:
- Good Captivity, Bad Captivity
- One Man’s Hotel is another Man’s Prison
- So Who is Your Audience, Anyway?
- Escalating Commitments
- Don’t Abuse the Prisoners!
3. Then at the bottom of the email article/post, they add this:
Try this proactive approach to using old school email, your great content, with links back to your articles and see if it doesn't increase your readership, the sharing of your content, drive more traffic to your site, and hopefully grow your sphere and client base so you can reach out and do more business.
Check this out: See why Email marketing "Crushes" Social Media Marketing