The ActiveRain Stuff You Won't Find Anywhere Else on the Web

Email Blogging - How To Deliver Content and Grow Traffic

There was a time where a post like this would start off with, "Do You Have A Blog?"  It's no longer a question as to whether you should have one or not but how are you marketing and advertising it?  Are you delivering great content with useful information to your target audience and readers?  Of course you are!  Now take it one-step further.

Don't wait to be found on the web, or for the search engines to index you, email your relevant content regularly to your database.  This will help ensure that your content is getting in front of the most important people in your sphere, and at the same time driving traffic back to your blog. This helps with SEO, link-backs, traffic, and reaches beyond your sphere.

DIYThemes sends me occasional blog articles via email that I find very useful and the information is generally something I can apply to my blogging or social media endeavors.  It also allows me to pass on the knowledge to my sphere and others which I'm sure is their intention to begin with?  It's easy to do and I know for a fact it works.

The Example: How does Facebook drive traffic back to their site using email?  They send you an email message that says, "You've Been Tagged In A Photo on Facebook!"  You know the drill, you can't possibly resist the temptation to click on the link, and there you end up... on a Facebook page looking at a photo of you of course trying to determine whether you like the photo or not?  Then you either comment or untag yourself from the photo. (depending on if you like it or not)

The Secret: It's all about you! 

Make your content all about them, then email it to them, and leave them with the burning desire (or temptation) to want to click on the link back to your site and comment.  Even if they don't, it's OK because your content has been delivered to someone who may have never seen or even known it existed.  Better yet, they may want to share it with their sphere, just like I'm doing here.

This is why you create content to begin with right?  It just make cents sense!

Here's how DIYThemes does it.  They send me/you an article/blog post via email.

1. They capture you with a great title - "How To Hold an Audience Captive with No Handcuffs Required"

2. Then they use great key bullet points to draw the target audience in:

  • Good Captivity, Bad Captivity
  • One Man’s Hotel is another Man’s Prison
  • So Who is Your Audience, Anyway?
  • Escalating Commitments

  • Don’t Abuse the Prisoners!

3. Then at the bottom of the email article/post, they add this:

Try this proactive approach to using old school email, your great content, with links back to your articles and see if it doesn't increase your readership, the sharing of your content, drive more traffic to your site, and hopefully grow your sphere and client base so you can reach out and do more business. 

Check this out: See why Email marketing "Crushes" Social Media Marketing




"Learn More. Get More. Do More. Be More."

Comment balloon 35 commentsBrad Andersohn • August 11 2011 06:20PM


Brad, what a great idea!  I create and send a monthly newsletter but maybe I could do a monthly blog out to them as well.  Thanks!  --Krystal

Posted by Krystal Knott, Breckenridge CO Real Estate & All Summit County CO (LIV Sotheby's International Realty) about 9 years ago

Brad, I love your "seeds of wisdom" they are always welcome and hopefully you send us more often these "seeds" thank you in advance:)

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) about 9 years ago

I love the click here to leave a comment link in the email.  Seems simple enough, but somehow I never thought to include it.  THANKS Brad!

Posted by Irina Netchaev, Pasadena CA Real Estate (Pasadena Views Real Estate Team, Inc.) about 9 years ago

My brain spins sometimes after your food for thoughts!  I love the way you put it in terms like Facebook, that I get so I can figure it out based on that concept! Thanks,

Posted by Navona Hart, Selling the Best Properties in Central Virginia (Real Living Cornerstone) about 9 years ago

Hi Brad - Very interesting idea and very proactive at getting people back to your blog / website.

Posted by FN LN about 9 years ago

It's brilliant Brad and so simple, but easy to see why its so effective.  I am going to give it a try immediately!

Posted by Rebekah Radice, Social Media Marketing, Coaching & Training (Imagine WOW! Digital Marketing Agency) about 9 years ago

Brad, thanks for helping in kicking lose some thoughts on how to increase traffic to our site.  

Posted by Frank Rubi, (Frank Rubi Real Estate, LLC) about 9 years ago

I full day with Brad Andersohn would be so mind blowing...  just gleaning from these tid bits is more than I can handle sometimes.  Thanks Brad.

Posted by Susan Goulding, Northern CA - Tracy & Mountain House Real Estate (Crown Key Realty, Tracy & Mountain House Real Estate) about 9 years ago

Spot on as usual my friend! Great advice and "make your content all about them" is totally what works! Great share, thanks...

Posted by Rene Fabre, Marketing in the Digital Age (First American Title) about 9 years ago

Wow - what a concept!!  Why didn't I think of this sooner???   We write this great content and hope someone reads it.  Geez.  Why not make SURE they read it by sending it TO them.  Wow again!!

Posted by Bill & Cyndi Daves, TeamDAVES - Your REALTORS In the GA/NC Mountains! (Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond!) about 9 years ago

Excellent post, Brad.  Loved the video about email blogging crushing social media marketing.

Posted by Kirsten Lindquist, Realtor - Sonoma Wine Country (Pacific Union International) about 9 years ago

Hi Brad...once again you giving us more...Great Suggestion, I have done this in the past, I'll plan to do it more often...Do you Send a link to you AR Blog or Outside AR Blog.


Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) about 9 years ago

Good to know, Brad.  And believe it or not, I think I'm actually doing some of this already.  I send a monthly enews lettter with a section on my latest blogs and latest articles I've added to my facebook page.  Will have to think more on this line though.  Thanks so much!!!

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) about 9 years ago


Another excellent post from you. I did not think about the use of email to promote my blogs before but it totally makes sense. Thank you!

Posted by Ann Nguyen, Lake Tahoe Truckee Homes For Sale (eXp Realty of California, Inc.) about 9 years ago

Dear Brad - 

You are the teacher 'of my dreams' - well, dreaming is where I should be at this hour anyway!  Glad that it is a comment on your post that carries  me from 94,985 to the 95,000 point.  
Thanks for the 'venue'!

Good night teacher!
Have a happy day -

PS I agree with Susan (#8).

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) about 9 years ago

Thanks Brad for another great idea, simple, easy and productive.

Posted by Brin Realty Associates Team At Bean Group, Amherst NH homes and Southern NH real estate (Bean Group | Brin Realty Associates) about 9 years ago
I found that by adding a link to my outside blog on my signature works well. It is always best to test,test,test to see what works.
Posted by Peggy James, Woodbridge Virginia Area Real Estate Specialist (EXIT Realty Associates) about 9 years ago

Hi Brad--that's amazing, as I succumb to that for Facebook all the time, so why not use it for my business.  Brilliant, thank you. 

Posted by Janet Jones, Home Staging, Interior Redesign Kihei, Maui, Hawaii (Just Your Style Interiors, LLC) about 9 years ago

Brad, this is a great suggestion. The leave a comment in the email link should generate some interest. Thanks.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA about 9 years ago

Thanks, Brad. It seems so obvious, but then it wasn't! Thanks for sharing it.

Posted by Bruce Kunz, REALTOR®, Brick & Howell NJ Homes for Sale (C21 Solid Gold Realty, Brick, NJ, 732-920-2100) about 9 years ago

As always!!!!  Great content and advice!!!  Thanks for helping us to make our job easier :)

Posted by Christine Pappas - REALTOR®, eXp Realty - Because Experience Matters (eXp Realty) about 9 years ago

Thanks for all the great comments everyone, I honestly believe this will work for those of you who dare to try it.  Unfortunately, the same thing that prevents us from blogging to begin with will be the same thing that prevents us from trying this... YOU Fill In The Blank..    _ _ _ _ 

I know this idea seems like a simple no-brainer, but sooo many of us (including myself) miss these AHA moments and ideas as we get so caught up in the technical process of trying to market and push our content to our target audiences. 

Waiting for them to come to us, or find us in the search engines is not only inefficient and less effective, it's missing the mark entirely!

Another ActiveBrad Analogy:
We can post on our Facebook wall all-day and wait... wait... hope..... and wait longer wishing someone will come by and see our picture, video, post etc. and then leave a comment;  or we can go to their wall, share, deliver, provide content and value, and tap into their sphere all in one process. Hmmm... which idea makes more cents??? 

These are called BFO's.  (Blinding Flash of the Obvious!

ANSWER To Blank: ɹɐǝɟ

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 9 years ago

Hi Brad,  Thanks for a really well written analysis.  Posts like this go a long way toward the education of AR members struggling to improve in this area.  Have a terrific weekend !

Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) about 9 years ago

Thanks, Brad, you are really the best. What would we do without you!!

Posted by Carol Barron Cross, Sunflower Homes & Equestrian LLC (SUNFLOWER HOMES & EQUESTRIAN LLC) about 9 years ago


Sounds like a good idea.  I'll investigate and try DIY themes.  Thanks fro sharing.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) about 9 years ago

 I nwws ro figure this one out!

Posted by Debbie Holmes, Gets the job done! (John L. Scott) about 9 years ago

Good info here. Thank you!

Posted by Jesse Madison, List For Less...Sell for More | 1% List Fee! (One Point Plus Real Estate) about 9 years ago

Very interesting, thanks for sharing this. Will think on this further.

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) about 9 years ago

I'll consider it.  I just like emails to be "very personal" since they are so impersonal to begin with (IMO) ... that I just can't see my sending it out unless people ask for it.  I only email my quarterly newsletter to people who literally sign up for it.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) about 9 years ago

That is awesome... I am going to implement Email Blogging. Sometimes back to the basics is the best way to go big! THANKS BRAD.

Posted by Eileen Hsu, LICENSED REAL ESTATE SALESPERSON (Douglas Elliman Real Estate) about 9 years ago

This looks like a great way to capture more interest and generate more leads. Thanks for the great ideas.

Posted by Doug Bullwinkel, Mortgage Loan Originator NMLS #281609 (Envoy Mortgage,NMLS ID 6666) about 9 years ago

Brad, You are so right on this.. my inbox is filled on a daily basis with "stuff" and the ones that I have an interest in, I click on and the ones that I don't, I send them an email asking to be removed from their list or I mark them as spam.. 

If the blog emails were sent out with a notice back when it was opened by the receiver, that would really be beneficial.

Posted by 1~Judi Barrett, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) about 9 years ago
Judi - if you use a site like I do called, it allows users to unsubscribe but also gives you stat on openings, bounces etc. The key to getting people to open the email is always the subject/title line and then of course the content is pretty important too. :-)
Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 9 years ago

BFO, AHA moments...I love that you share so much with us. I do miss you.

I would love to get stuck with you and a computer for day or two!


Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) about 9 years ago

I miss you too Margaret, hope you are doing well!  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 9 years ago