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Is Gen Y Ready To Buy

This week is the California Association of REALTORS® (CAR) EXPO in San Jose California. 

One of the luncheon speakers this year was guest Jason Dorsey, a recognized "Gen Y" representative who spoke to the group about how Gen Y IS ready to buy.  The information Jason shared in a more than enthusiastic and exciting manner was well received by the audience but more importantly was "DEAD ON" regarding the Gen Y culture and mentality. 

If you were there, you know exactly what I'm talking about and if not... I'm sorry you missed out.

I was fortunate and able to capture a few short minutes of Jason's presentation that will give you a small dose of Jason's knowledge, humor, and accuracy of the "Generation Y" that's ready to buy. Listen closely to what he says regarding trust, tech savvy, communication, experts, and who the most trusted website is for Generation Y.  You'll love this!!

"Technology has fundamentally changed how we communicate"  Jason Dorsey

Is there really a gap between "Gen Y" and YOUR generation?  Do you feel that "Gen Y" speaks a different language, dances to a different beat, or thinks differently than you or I might think?  Have you looked at the numbers, done the research, and considered some of the facts surrounding the "Y" Generation?

Once you see this, you'll realize that the tools available can and will make a difference if you decide to seize the opportunity.  Why should you care? Your future business may depend on it.

 

     

"Learn More. Get More. Do More. Be More."

Comment balloon 12 commentsBrad Andersohn • September 21 2011 04:53PM

Comments

Brad  This is very interesting I never thought about it this way before ...Great insight

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 8 years ago

Brad: The video was informative....what a firecracker this guy is.  Loved the insight into youTube.  Another kick in the pants for me to get started with video communications!

Posted by Kirsten Lindquist, Realtor - Sonoma Wine Country (Pacific Union International) about 8 years ago

Hi Hannah - I loved the laundry idea for marketing a college campus.  That was genius!!  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 8 years ago

Thanks Kirsten - Your comment made the time and effort that went into this post worth while. :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 8 years ago

Brad   It certainly was ..I was stunned

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 8 years ago

Brad very interesting I love the Terminology "tech dependent" so are we, hence it is not just a generational dependency. I would love to know where he gets his back up that it is Utube not some where else?:)))

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) about 8 years ago

Brad,

Thanks for the heads up. You are always the source of timely and important information. Keep up the good work! Tech Dependent........I like it.

 

Posted by Rich Cotton, Waterfront Specialist Cecil and Kent Counties MD (Rich Cotton The Waterfront Specialist EXiT Preferred Realty ) about 8 years ago

HA. So true that people consider themselves Tech Savvy because they use todays technology. A better description is that they are Tech Dependent.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 http://TexasLoanGuy.com) about 8 years ago

The guys voice was a little irritiating but he's right on about Youtube and video.

Posted by Justin Dibbs, REALTOR® - Ashburn Virginia Homes for Sale (Pearson Smith Realty) about 8 years ago

Brad - I want to see more of the speaker's video!  What a teaser! 

I have several reasons for wanting to be in front of Gen Y.  They will be a HUGE portion of my business as I have shifted my marketing to First Time Home Buyers.  If I play my cards right, they will also be my future sellers and referrals to their kids and grandkids.

Generation Y does go to YouTube for the  "How To" information.  That tidbit was spot on.  So why have I yet to do anything with my 3 year old YouTube account? 

Tech Saavy Dependent.  Build upon that simple truth, there is no reason why you can't conquer this industry.  Thanks for posting!

Posted by Andi Grant, Helping 1st time buyers and home sellers in LA! (310-508-4354 | FirstTimeHomeBuyerRealEstate.com) about 8 years ago

Thanks Brad!  Would love to have heard his whole talk!  I want to know what he said was the order in which Gen Y communicates.  Another blog topic for you if you get a chance! 

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) about 8 years ago

DeeDee - his talk was pretty crazy, very energetic, unfortunately I was speaking at the event and had to leave the luncheon early.  I'll try to contact him and see if he'll do a "guest" post for me?  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 8 years ago

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