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Zillow Launches Premier Agent Special Offers

Today, Zillow is announcing new features to the Zillow Premier Agent Program to further increase exposure for agents’ listings. One new feature, Zillow Special Offers, allows agents to add an offer for homebuyers who find the listing on Zillow.  Only Premier Agents can add a “Zillow Special Offer” to their listings. An example might include $1000 credit off closing costs. Special Offers are paid for by the seller.

Special Offers are incentives offered by the seller at closing for buyers who found a home on Zillow with a “Special Offers” tag.  This new feature provides a way for the listing to be more visible to potential buyers. The seller may feel an added incentive will help their listing – whether it be new on the market, in need of new appliances or lacking a washer/dryer – be more attractive to buyers. Any Special Offers created will appear within minutes of being posted.

Another new feature is the ability for agents to add a custom logo or picture to their listings. A Zillow Special Offer appears at the top of search results, giving a listing heightened exposure among home shoppers.  These Special Offers give Premier Agents an exciting way to merchandise, market and differentiate a listings through a seller-funded concession.


Premier Agents using Special Offers will help sell homes faster, by offering incentives for buyers and a way for their listings to stand out from the crowd.  We are always looking for new ways we can help our Premier Agents grow their business and their brand.

What is a Premier Agent?  The Zillow Premier Agent Program highlights agents and their listings across Zillow, Yahoo! Real Estate, and on our popular mobile apps. There are a variety of packages, features, and even more options available that help agents get more local buyers and sellers. Check Out: http://www.zillow.com/advertising/Agent.htm

Premier Agents on Zillow have shared some of their experiences HERE

The Special Offers feature is designed for agents and their sellers who are interested in providing an incentive at closing. This has gone on in the real estate industry for decades, and Zillow Special Offers simply provide a way for this to be more visible to potential buyers.  Special Offers are a marketing vehicle that helps to shine a spotlight on those properties that the agent, working with the seller, has decided to market in an additional way.

Visit our Real Estate Marketing page or call 866-324-4005 if you'd like more information..

 

     

"Learn More. Get More. Do More. Be More."

Comment balloon 13 commentsBrad Andersohn • October 06 2011 04:03PM

Comments

Hi Brad - Looks like Zillow is adding some great new features.

Posted by FN LN about 8 years ago

Hey Marc - thanks.

I can see some creative ways that features like this will provide great value to agents, buyers, and sellers. 

It's a win-win!   :-))

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 8 years ago

Zillow has brought me so much business! Another great feature, now.

Posted by Kat DeLong, Realtor DRE#01235311, Lake Arrowhead Real Estate ( (LakeView Realty Enterprises, Inc) about 8 years ago

Kat - It's great to hear from you. 

Nothing makes me happier than hearing that! 

Thanks.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 8 years ago

Brad,

Zillow has been the best marketing tool yet for me.  My business this year has been enhanced by leaps and bounds because of Zillow's Referrals and Zillow's zip code advertising. 

 

Thanks for all you are doing!

Posted by Doug Patterson, CRS, ABR, Broker-In-Charge (Park Place Real Estate, Broker-In-Charge) about 8 years ago

Doug - thanks for sharing that with me. 

I have to be honest and tell you, there are so many people out there coming to Zillow now as a starting point to get information and data, but with agents like yourself on board, they're now getting the expert "Local" help and service that they expect and deserve from a site like Zillow. 

Thank you and keep up the great work!!  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 8 years ago

Keep them coming. The more features the better :)

Posted by Ellie McIntire, Luxury service in Howard County & Catonsville (Ellicott City Clarksville Howard County Maryland Real Estate) almost 8 years ago

Hi Brad,

Great post!

Intriguing concept.

Are you the one that keeps coming up with these new ideas?

Phil

Posted by Phil Leng, Phil Leng - Retired (Retired) almost 8 years ago

Ellie - there is much more to come so stay tuned.....   :-)

Phil - I'm sure you'll like these new ideas and features, and I wish I could take all the credit but the reality is that the team behind the scenes at Zillow are just like you and me....  very passionate about what they do and always looking for better ways to provide value-added services and tools to our clients and members. 

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 8 years ago

One thing you can say about Brad and the team at Zillow is they are hell bent on building the best real estate site online. This has been a busy time of acquisitions and new initiatives for Zillow and it's clear that any other players in that space are playing catch up.

Posted by Dave Roberts (Healdsburg Sotheby's International Realty) almost 8 years ago

Hell bent?  Hell Yes!  :-))

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 8 years ago

I know this is a very old thread, does anyone know if zillow special offers is still available to premier agents?

Posted by Chris 3 months ago

I think Zillow has sunset that feature.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) 3 months ago

Participate