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NAR 2011 Anaheim - Takeaways and ReCap

The National Association of REALTORS convention and EXPO is without a doubt one of the largest and most attended real estate events of the year. This years attendance was around 24,000 according to NAR on-site sources.  My favorite part of the event is the EXPO. There are literally hundreds of vendors covering every possible product, tool, technology, and service, and this year was no exception. 

Here are just a few of my Takeaways, tips, and a Re-Cap from NAR 2011.

Tom Ferry came and hung out with us at the Zillow booth giving away and autographing what seemed like thousands of his best selling books "Life By Design!"  I finally got one for myself too, thanks Tom.  The book provides 6 essential steps to creating and delivering an extraordinary you.  The line seemed never-ending but Tom just kept smiling and signing as he met and greeted every single person that came by our booth.


Mauricio Umansky, CEO of The Agency who is also a Premier Agent on Zillow and a regular on Real House Wives of Beverly Hills, stopped by to share some of his ideas and innovations along with some BIG plans for his Real Estate future.  Mauricio couldn't help but be noticed by so many fans and friends and of course spent a great deal of time taking photos and signing autographs. Take a look at Mauricio's $55,000,000 dollar listing.

As I walked around the EXPO floor, there were hundreds of booths and vendors sharing their wares and products. The Scarf King was rocking it right along with Kathy's jewelry, just as they always do.  There were tons of mobile tech tools, plenty of website designers, MLS & IDX tools, software products, and so much tons more.

Wells Fargo and Chase looked like they had opened branch stores right there on the EXPO floor.


So this year, rather than get overwhelmed and allow myself to be morphed into one of those bobble-head dolls from information over-load, I decided to focus on my own personal overview of the entire event.  I feel fortunate that I was able to interview many of the attendees this year and visit nearly every booth.

Here are 5 important things that really stood out to me by the time I had to leave. 

These might seem simple and basic, but it's some of THE BEST fact gathering from NAR I can impart.

1. The Real estate Industry and EVERY business within it MUST BE MOBILE and MUST incorporate mobile device technology. Marketing and advertising on the mobile platform is NOT OPTIONAL anymore if you want to survive in business today. Period!

2. Your websites and blogs must be mobile friendly. Don't have QR Codes that link to your site from a users mobile device that land them on a standard non-mobile website that they can't view or read. (Believe it or not, this is more common than you might think) Go Look at your sites or Blogs right now and see.

3. Response time to online contacts/leads is the most critical piece of your business today.  It only takes seconds to get a lead, and it only takes minutes to lose them forever. Answer your phone whenever possible and respond to email within 2-3 minutes, even if you have to let them know you'll get back to them later.

4. There are two types of people out there, those that know you, and those that don't.  The ones that don't use Google so GET SEO!  Also use sites like Zillow, ActiveRain and others where people are researching REAL ESTATE. My father always told me to fish where the Fish are, not where I think they are or where I think they should be.

5. ALWAYS use a GOOD CRM to manage and follow-up with your contacts, prospects, and past clients. There is no way to manage your business efficiently and effectively without the most important tool of all, your CRM!!!

Lastly, don't think you need to have and use every tool, technology, app, software, etc on the web.  Don't try and be everything for everybody on every site and social network.  Find the right IDX tools and sites that help you cultivate contacts and connect with prospects. Make sure you have GREAT capturing tools in place. Constantly and consistently keep sharpening your people and conversion skills, it's an art to be mastered.


Visit for LIVE NAR Conference updates, videos, and photos etc.  Also search with the hashtag #NARannual to see all the ongoing tweet streams. We'll be at NAR 2012 in Orlando Florida. We have some cool surprises in the works for next year so I hope you can be there too.



"Learn More. Get More. Do More. Be More."

Comment balloon 22 commentsBrad Andersohn • November 14 2011 04:52PM


I was there Friday and Saturday and "a ton" of stuff is the understatement of the century!! I saw you but I didn't get a chance to stop by and say hello.. Saturday night I took the AR bunch to Disneyland.. It was great.. But yeah the Expo.. A lot of great products out right now and a lot of not so great.. lol.. But I believe I registered to win like 20 iPad 2s....  I probably didn't even win one.. Dang it!! lol...

Posted by Stacey Smith, Your Orange County Beach Cities Realtor (Keller Williams Realty) almost 9 years ago

Brad thank you for the great recap. I agree with #2, Your websites and blogs must be mobile friendly. I think this is probably one of the most important things for your business with mobile technology use on the rise.



Posted by Win Home Inspection (National Home Office ) almost 9 years ago

Brad, this was the first year in many that I wasn't able to go to the convention.  There always is a lot of stuff to learn, do and see.  Oh well, see you next year in Orlando!  

Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) almost 9 years ago

I'm loving that bus! Seems like it really was a BIG deal!

Stop by sometime :)


Love and light,


Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 9 years ago

Good evening Brad. Thanks for the update. I wasn't able to go but it does llok like the place to be for Realtors®. Maybe next year.

Posted by Randy Ostrander, Real Estate Broker, Serving Big Rapids and West Central MI (Lake and Lodge Realty LLC ) almost 9 years ago

Hello Brad,

Thanks for your post. I wanted to go, but family, and location -I could not make it work this time.

Posted by Tatyana Makarov, Your Greater Hartford Area Realtor (Coldwell Banker Residential Brokerage) almost 9 years ago

Some of the other cool stuff I liked this year included: - CRM and Transaction Mgmt - The playtouch still rocks - You take the camera home, shoot the video, send it back and they produce it - Document Management - IDX solutions and Wordpress tools - Target marketing Listings and Buyers - Single Pod with wide-angle for iPhone - Centralized Showing Service - On the Air, online, and mobile - Community Profiling Video Library

There was so much there this year, these are just a few of the ones that first come to mind.


Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 9 years ago


Nice overview but one of these days when I have enough staff to cover me I will be there.  Of course I know if I go I will be on information overload.  I have been to national trade shows before but not NAR's

Posted by Larry Story, Total Care Realty, LLC, Greensboro, NC Real Estate (Total Care Realty) almost 9 years ago

Looks like fun, Brad!  One of these days, I'm going to go.  Thanks for the tips!

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) almost 9 years ago

Great recap, Brad. Wish I had had time to get over to the expo but I was wrapped up in 4 long days of CRS meetings. Thanks for sharing some great information.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) almost 9 years ago

Hee hee.... I recently in thinking... "if I die what will happen to my client list" transfered my steno book to my CRM.  I choose one designed by my MLS provider (Navica) and while I'm keeping my Steno Book... if I die on Friday my assocciate broker will be able to pick and up run with all my clients.  (although she may want to click delete on some of the needier ones)  BTW- if you ever come back to ATL for an event.... you better let me know. 

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) almost 9 years ago

Tammy - I have a simple solution...  JUST DON'T EVER DIE!!!!! 

When I get back to ATL, you and I will be hooking up for coffee or lunch right?  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 9 years ago

Thanks for the update Brad.  My broker and manager attended, waiting to get their update as well.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) almost 9 years ago

It was a great show for all of us at Zillow. Thanks to the hundreds of Zillow Premier Agents who came by our booth to share their success stories with me. I had a great time.

Brad, good hanging out with you. 

Posted by Spencer Rascoff (Zillow) almost 9 years ago

Brad, I missed this year but thanks for sharing the highlights in the expo. 

Posted by Frank Rubi, (Frank Rubi Real Estate, LLC) almost 9 years ago

Stacey - sorry we missed each other. Too bad you didn't win at least 1 or 2 of those iPads.

Win Home Inspection - I couldn't agree more.

Silvia - looking forward to seeing you next year then.

Laura - so good to hear from you.  Hope to see you at one of these soon.  I miss Carole being around and I'm glad you're still keeping her blog rolling in the rain!  :-)

Randy - it's was a pretty well attended event this year. Maybe next year huh?

Tatyana - maybe next time, I toally understand.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 9 years ago

One of the things that is so important is to continue to learn, and it can take shape in growing in the tech world, or learning how to prospect better. Glad you have a enlightening visit.

Posted by Lorraine or Loretta Kratz, Certified Negotiation Consultants (Crescent Moon Realty, Inc. & Land N Sea Auctions.) almost 9 years ago

Larry - I think you'd have a blast, it is overwhelming, but there's no other event quite like it.

DeeDee - with so many friends from AR and around the country, you wouldn't regret it.

Jeff - 4 days of CRS meetings?  And you survived?  You're a better man than I my friend.

Gabe - I'm sure they'll have plenty to share, there's so much to see and so little time.

Spencer - it was an awesome time, thanks for hanging out with us.  Can't wait to do it again next year!!

Frank - there was so much more I could have shared, but what I did share felt the most important.

Lorraine or Loretta - when we discontinue learning, we discontinue growing.  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 9 years ago

Brad - Our Broker/Owner and Regional VP went and I'm sure we'll be getting lots of great information from them.  Unfortunately until we figure out how to clone ourselves we'll just keep working!!!!   Thanks for sharing and we're still working on the mobile web stuff.

Posted by Bill & Cyndi Daves, TeamDAVES - Your REALTORS In the GA/NC Mountains! (Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond!) almost 9 years ago

Bill and Cyndi - have you ever seen Jurassic Park? 

When you do start cloning yourselves, just don't use frogs to fill in the DNA gaps. 

Life finds a way....    :-))

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 9 years ago

thanks for the take aways on the convention -- you learn something when attending that you can take away and help with your business

Posted by Scott Hoen, COO, Hollywood Title Company 714-270-9607 ( almost 9 years ago

Ok Brad we'll keep the frogs out of the DNA mix.  Reminds me of the 50's movie The Fly!!  And yes, you're correct, life does find a way!!


Posted by Bill & Cyndi Daves, TeamDAVES - Your REALTORS In the GA/NC Mountains! (Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond!) almost 9 years ago