Kristine offers up some great ideas, suggestions, and samples for MLS photos to promote and market your sellers homes. The photos of a home are critical and the most important part of marketing any property. It's the photos that capture serious and legitimate prospects and sell more houses online than any other tool.
Why do so many allow crappy or NO photos of their listings on the MLS? If you were searching and buying a car online, would you even consider it without seeing a photo first? Have you seen homes for sale with no photos available, or images that were so bad you passed it up immediately?
I have, and I see them every day on sites all over the web.
I think and vote that every MLS in the Country should mandate a new standard for listings and professional looking photos. Representing the seller and their "home" is really up to each agent and the standards they work and live by making it difficult to enforce a "minimum of quality" in this area of marketing. But seriously, how can anyone expect to get calls or inquiries from homes on the market or the Internet with bad or even worse, no photos?
The Importance of Professional MLS Photos
NAR (National Association of Realtors) report that 90% of home buyers start thier home seach online before ever stepping out with their Realtor. Regardless of how great your home looks, if you don’t capture it with top quality MLS photos you lose potential buyers right out of the gate. Every day new buyers log onto the Internet searching for the latest homes to come on the market. This is your chance to WOW buyers, driving more foot traffic to your door. Morris County's Elite Staging and Redesign prides ourselves on delivering the highest quality MLS photos, showcasing your home in its best possible light.
Taking Outdoor MLS Photos in all Kinds of Weather
Whether (pardon the pun) the sun is shining or you’re dealing with inclement weather you can capture stunning MLS photos…..if you know what you’re doing. The following are tricks and tips capturing great MLS photos during varying weather conditions with excellent results.
Sunny days are great if you plan the timing of the sun’s position in relation to the exterior of the home. You always want the sun at your back. If there are a lot of trees on the property noontime yields the least shadows. I took this MLS photo on a sunny day around noon...
I staged this home on a dark, dreary day. I had planned to return the next sunny day but decided to snap a few pictures to see how the weather translated in the photos. In this case, the stormy clouds gave the photos a beautiful, unique quality and I was able to bring up the colors without bleaching out the photos because I wasn’t working with bright sunlight…
Try Different Vantage Points
Take several photos from different angles because the camera always views objects different than the naked eye. While the obvious MLS exterior shot was standing in the driveway close to the home it became apparent after taking several shots that further away captured the home’s beautiful landscaping yielding a much better photo. Moreover, with 25 available MLS photos you can add two front yard angles, especially when you have a large as pictured...
Dark, overcast days lend themselves to increasing the colors, vicbrancy and contrast without bleaching out the photo due to too much sunlight. Most people don't realize you can't increase the colors on a sunny day because you increase the white bleaching out the photo. These two photos, both taken on overcast days worked great...
Think Outside The Box
I noticed this shade garden in the far backyard and snaped a photo looking back at the home. It was an extra if the Realtor wanted to use it and with 25 availble MLS photos she did include it to show how large the property was and all its differnt features...
Always Edit Your MLS Photos
Taking the photos is only half the job. For each staging job I shot over 200 photos to get the best 25 MLS with at least 5 alternate as options for the Realtors I work with. Then I edit them bringing up the colors, vibrancy, contrast and in some cases darken a bleached out shot. Moreover crooked photos can always be salvaged using the straighten or cropping tool. Whatever you do don’t just snap one photo and move on.
If you live in the Morris, Union, Bergen County area and want beautiful, professional MLS photos Call me, Kristine Ginsberg of Elite Staging and Redesign at (201-602-2562) for more information on how I can make your home stand out from the competition.
Elite Staging and Redesign - Kristine Ginsberg - 201 602 2562
Home Staging Morris County - Staged to Sell, Designed to Live!
You have 90 seconds to make a great first impression once your home goes on the market. Consult a Morris County professional home stager serving Union, Essex, Sussex Counties for that competitive edge so your home stands out from the competition, selling faster and for top dollar!
Elite Staging and Redesign offers home staging services to North Jersey homeowners, real estate agents, banks, builders, and investors in preparing homes to stand out in today’s real estate market. For a consultation on vacant staging, lived in homes or interior redesign projects call Elite Staging and Redesign at 201-602-2562.