The ActiveRain Stuff You Won't Find Anywhere Else on the Web

Real Estate Marketing Can Be Hard

Balancing your real estate business can be challenging.

It's almost like a three ring circus when it comes to managing your past clients, your current customers, and your future prospects.  One major problem is that when you get busy with existing customers, you automatically focus your attention and most your time on them. Unfortunately, you begin to neglect past clients and stop prospecting for new clients and new business.

Here's one suggestion:

Lets keep you in front of potential buyers, sellers, renters, investors, and prospects in your local area, even while you're swamped and buried with existing business and customer tasks. Your past clients are online leaving rave reviews about how great you are which enhances and increases your future referral business, all-the-while you're still keeping up with your marketing/advertising efforts and future prospecting endeavors.

This a just one simple way and solution to making your real estate marketing easier and more effective. See what agents at companies like Century 21, Coldwell Banker, Keller Williams, Prudential, RE/MAX, Windermere, and others have to say. They are successfully doing this in their areas and can probably shed more light on this than I can, so reach out to them.

I truly believe that if you want to grow your online business, reach more consumers that are online and using mobile, and connect with prospects needing your products, tools, and services, then you have to be willing to market and advertise yourself and your business strategically, and in the places where your marketing efforts and dollars can make a difference.

Keller Williams Top Producer - Julia Carnahan Interview
Click To Listen - Right Click To Save

 

     

"Learn More. Get More. Do More. Be More."

Comment balloon 15 commentsBrad Andersohn • October 17 2012 04:41PM

Comments

Cute Zillow commercial. I tried to listen to the interview but there was a problem.

Posted by Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers. (UTR Texas Realtors) about 7 years ago

Good Evening Brad

Thanks for the blog and information. Putting it in with my favorites. Have a great day

Posted by Patrick White, Driven to bring New Yorkers home (Home Driven Realty, Inc) about 7 years ago

Thanks Sussie - sorry about that, it takes a while to load because it's a rather large audio file.

I went ahead and added a podcast player for you.  If you click the green arrow in the player, it should play fine. 

Hope that helps. :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 7 years ago

Thank you Patrick, honored to be among your favs.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 7 years ago

Brad ~ We often wonder how Zillow can be of benefit to a Buyer's Agent? We do not list.  Is it worth it for us?

Posted by Karen Baker, Professional Help with Rapid Responses... (Sunset Beach and Beyond Realty) about 7 years ago

Hi Frank and Karen -
YES. Millions of consumers monthly start their real estate searches on the web, Zillow included.

Premier Agents ARE Buyers Agents too, and appear on local properties as the local experts for buyers.
Zillow is always looking for buyers agents who are willing, able, and want to work with local buyers.

It would absolutely be worth it... or at least worth investigating.  It happens like this....

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 7 years ago

Brad- great commercial for Zillow. Definitely hard to juggle all those balls in the air at once!

Posted by Dick and Dixie Sells, Realtors, Tampa Bay Florida Homes For Sale (Sells Real Estate, LLC) about 7 years ago

I agree, great shout out for Zillow, but also very great info,....you always have something terrific to share with us here!

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) about 7 years ago

Dick & Dixie -

We're not "clowning" around...

Premier Agents also have a free Wordpress powered website/blog that comes with IDX (if available from your MLS), a custom domain name and URL, already search engine optimized, and they're mobile ready too.  Also includes an Agent-HUB back-end CRM, free training, and priority customer service and support. 

We think that we can help make a difference in simplifying that juggle :)

 

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 7 years ago

Thanks Kristin - My goal here at ActiveRain is to do just that!!  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 7 years ago

Thank you for sharing, Brad.

Great information...

Posted by Tatyana Makarov, Your Greater Hartford Area Realtor (Coldwell Banker Residential Brokerage) about 7 years ago

Thank you for commenting and watching Tatyana :-)

Valerie Chatman of Prudential NJ Properties also shares her great information and story...

 

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 7 years ago

Brad:

I agree that being in the right place at the right time is a challenge when selling real estate--who hasn't thought if I only had romanced that bank or that person I would be sitting pretty. I recently spoke with my accountant, and he wants me to 86--- 75% of my advertisement and marketing approaches, due to ROI. So, I must inquiry what is the cost?

Posted by Lorraine or Loretta Kratz, Certified Negotiation Consultants (Crescent Moon Realty, Inc. & Land N Sea Auctions.) almost 7 years ago

Hi Lorraine and Loretta, I'm not sure what it would cost in your specific geographic area or if the zip codes are available? What I can do is have someone contact you to check and also get you some figures? I agree that your investment of both time and money should be getting you the most ROI. I'll follow-up after the weekend. :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 7 years ago

Hi Brad, Wow, so good to hear from you!    I will check out your posts ....   pippa

Posted by Pippa Mac, The Woodlands TX Real Estate (Chevaux Group Realtor, The Woodlands and Spring) almost 7 years ago

Participate