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Top 15 Listing Lead Strategies

There are always going to be changes in the real estate market depending on the geographic locations and the demographics of any given area. Sometimes it's a buyer's market, sometimes it's a seller's market.  In today's current real estate market, there seems to be a lack of inventory across the country. Many consider this to be a seller's market in that sellers can get more traffic, higher prices, and close transactions faster due to multiple offers since there are fewer homes available.

In a buyer's market, you'll spend time and effort trying to expose the abundance of homes available to the ripest and most likely candidates who are in the market to purchase.  This target marketing approach is nothing new, but the strategies and tools have changed. Since the market is considered a seller's market right now, here's a survival guide for real estate agents wanting to increase their listing inventory in this low real estate inventory market.

If every agent that read this simply applied just 1 or 2 of these listing lead strategies successfully to their real estate marketing and business plan, together we could turn this market around and make sure that NO BUYER gets left behind in a multiple offer situation or bidding war!

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Comment balloon 44 commentsBrad Andersohn • July 16 2013 11:37PM


Good post, Brad. Thank you for sharing this information.

Posted by Mike Warren (Real Estate) over 6 years ago

Good morning Brad,

As always an informative post!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) over 6 years ago

Some great tips here, and reminder that I so need to try slide share at some pt.  BTW, we do a happy anniversary to your floors and it works well. I was thinking about doing it in future years, and like the idea of 5 yr anniversary.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 6 years ago

I agree with those above point out some good things/ideas...thanks for sharing too!

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) over 6 years ago

Great list. I'm going to try out the Zillow "make me move" feature.

Posted by Doug Rogers, Your Alexandria Louisiana Agent (Bayou Properties) over 6 years ago

Good stuff, Brad. Good information. Nice format and presentation, too.

Posted by Brad MacKenzie, Turning Houses into Homes on the South Shore (Brad MacKenzie) over 6 years ago

Brad, We forget that agents come and agents go. It is a perect chance to step in and be the seller's new agent.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) over 6 years ago

garaughty, abstract art, graphic design, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... ( over 6 years ago

Brad you have street credit with me. So a few months ago I signed up with Zillow. They have been nothing but really good.

Posted by Charlie Ragonesi, Homes - Big Canoe, Jasper, North Georgia Pros ( over 6 years ago

Great post. Thanks.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage ) over 6 years ago

Lots of good ideas here. Thanks for your post, Brad.

Posted by John Mosier, Prescott's Patriot Agent 928 533-8142 (Realty ONE Group Mountain Desert) over 6 years ago

I repeat it!  A lot of great ideas to farm for listings!  Like the Zillow idea!!!

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) over 6 years ago

A couple good nuggets here that we need to brush up on.  Thanks for the post.

Posted by Jay & Michelle Lieberman, Creating Calm in the Buying and Selling Chaos (Keller Williams World Class) over 6 years ago

Lack of inventory isn't my problem.... BUT when things do finally catch up in rural GA my thought process is he has the most listings wins... I want that to be ME.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 6 years ago

Hi Brad, good info. I send anniversary cards to my past clients every year. I also give out little gifts during the year when I do my visits with past clients.

Posted by Jackie Connelly-Fornuff, "Moving at The Speed of YOU!" (Douglas Elliman Real Estate in Babylon NY) over 6 years ago

Thanks for the highly engaging presentation! The suggestions you presented are fabulous! Agents new and seasoned would do themselves a favor by taking a look at your ideas.

Posted by Ralph Gorgoglione, Hawaii and California Real Estate (310) 497-9407 (Maui Life Homes / Metro Life Homes) over 6 years ago

Great stuff here Brad! This is defintely one I will refer back to often and share with my team!

Posted by Mitch Muller - Charlotte NC Real Estate, Certified Residential Specialist (ProStead Realty Charlotte, NC CRS SRES over 6 years ago

Very good post. Thanks for sharing with us on Active Rain.

Posted by Edward & Celia Maddox, EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD (The Celtic Connection Realty) over 6 years ago

Great post that has given me some new ideas to work on and some old ones to make better. Superb video presentation. It really kept my interest.

Posted by Jimmy Faulkner, The Best Of St. Augustine (Florida. Homes Realty & Mortgage) over 6 years ago

thanks, Brad, I am going to really get into this post tomorrow as it seems very informative!

Posted by Christine O'Shea (Christine E O'Shea Broker-Associate) over 6 years ago

These are some great tips Brad. I was totally unaware of "make me move."  I'm going to check it out.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 6 years ago

Brad, this is lovely - specially, Make Me Move and 5th,7th,10th anniversary ideas are great.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) over 6 years ago

Thanks for all the great comments everyone, and thanks ActiveRain for the featured post. (and Marti for the feature in "The Art of Marketing You" group) Many of these target and niche marketing ideas have been tested and proven over the years. They are tried and true for delivering real results. 

I sincerely hope this will be helpful to anyone looking to increase their listing inventory in their local markets. :)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 6 years ago

Great idea with Zillow make me move.

Will let you know how it goes in my area.

Wish me luck!

Posted by Michele Peterson, Sellstate Realty First (Sellstate Realty First) over 6 years ago

Great list followed by very good stuff Brad! Really appreciate your Zillow idea. Your give suggestions are just fabulous! Thanks for sharing.

Posted by Joe Romero, Joe (Advance Windows And Doors) over 6 years ago

Great advice on generating listings. I am going to talk to my Broker today about the idea of successful agents who know longer work for us and see if I can't get a buyer list! I also liked the Zillow idea and did not realize they had a "make me move" campaign. Thanks!

Posted by Michelle Vickers, Prompt Professional Proactive (HER Realtors Worthington 614-353-3698) over 6 years ago

Great post, thanks for the info

Posted by Kelly Taylor (Keller Williams) over 6 years ago

Supply, something to sell is king. Follow up and hustle, service will bring those buyers into your marketing tent if done creatively, loaded up like a prime rib, surf and turf buffet that is appealing, causes drool and jaw dropping to happen.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 6 years ago

good information. We could all use a little brushing up.

Posted by Kevin Henry (Henry Realty) over 6 years ago

Brad, this was one of your best posts!!! I am going to try a few of the tips today :)

Thanks and hope you are having a wonderful summer!





Posted by Betsy Schuman Dodek, (Washington Fine Properties - Washington DC Area Real Estate) over 6 years ago
Thank you for sharing the great tips. I will try some of them soon.
Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 6 years ago

Seems like the search functionality on Facebook has changed. I don't see any option to search status updates. Can anyone confirm this?

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) about 6 years ago

John - it's working fine for me on my FB page....

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 6 years ago

Great Presentation Brad.  I sent you an email on  what it actually did for me JUST TODAY


Posted by Darrell Hudiburgh, Darrell (Berkshire Hathaway Home Service Michigan Real Estate) about 6 years ago

Thanks Darrell, I'll check it out...

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 6 years ago

Wonderful tips. Thank you. 

Posted by Natasha Hunter, Realtor, Note Investor (eXp Realty) about 6 years ago

Awesome tips!


Posted by Dondra Parsons, Realtor®, ​ABR®,​ MRP® (Southern Premier Living Realty powered by eXp Realty) about 6 years ago

Excellent post, Brad. I have seen the Zillow 'make me move,' however, so many times the dollar amount was so unrealistic. After reading your post, I will recheck my thinking on this. So many great tips, points, suggestions and very motivating as always. Would you loan me your brain for a day :)

Posted by Jane Chaulklin-Schott, TeamConnect Luxury Homes - Orlando, Florida, 32836 (TEAMCONNECT REALTY - (407) 394-9766) about 6 years ago

Follow up Brad  from 2 weeks ago. 

I have  listed  4 Make me move house . 2 over 480k and both sold.  I also was able to be honored to represent them as their buyers agent for their new homes.  One already set for closing . other 3 are still looking for the right home for them.  I make it a point to contact 10 Make me move prospects a  week.  As can see I am converting 4 out of the 10.

I have just as this morning received a referral from one of the Make me move sellers/buyers that Their neighbor wants me to list their house. I never even had the opportunity to place my Sign up . So the referral is a MAJOR bonus. 

This is for the new agents like me( I am 2 months to the day from receiving my license.)  It works , I still follow up with  my Mailings, and SOI but this is another avenue that I can work and no cost involved except dedication and strong listing Presentations.  I have surpassed my million dollar sales goal I set to have by end of year. goal has been changed to 2.5m now.  I am avg  2 closings a month and shooting for 1 a week.   I can not stress enough to attend any Webinar Brad Has, the info is invaluable.


Posted by Darrell Hudiburgh, Darrell (Berkshire Hathaway Home Service Michigan Real Estate) about 6 years ago

Darrell - word: Awesome!! 

Imagine if you applied all 15 of these listing lead strategies to your real estate marketing and advertising business plan? :-O

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 6 years ago

Brad I know about "Make Me Move". But you are right about the lack of inventory currently available. DC Real Estate Market is super Red hot. I will listen to this later. Thanks for sharing Brad.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) about 6 years ago


Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) about 6 years ago

Lanre - thanks for stopping by and checking out these listing lead ideas. Of the 15 I shared, I know many agents that are and have been successful at each of them depending on their local markets. Good luck my friend, I'm sure you'll do well.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 6 years ago

Some good ideas Brad, thanks for the video!

For 7 years, we have helped over 12,000 realtors, lenders and LO's nationwide market themselves and their listings with 27 different free tools. Some of the free features include syndication to over 200 classified sites, custom blog with auto posting, youtube integration and personalized commercials. You can sign up free at to take advantage of these tools yourself. We also have very affordable custom campaigns where we generate you a set amount of prescreened listing leads every month. Message or call me for more information. 

Posted by LEADcore VisualShows, National Prescreened Listing Leads Provider (VisualShows) about 6 years ago