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Co-Marketing Connects Agents Lenders and Contacts

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Partnerships exist on a variety of levels in real estate but some of those relationships are the most important partnerships in your business, right? For example your title company?  Or the relationships you have with the local moving companies, appraiser's and all those handyman helpers etc.

But none may be more important than the partnership you have/share with your Lender, Mortgage Broker or Banker. The relationship, processes, and tech systems along with the promised commitments, accoutablility and level of trust are what determine the level and success of any partnership.

"A partnership is an extention and a reflection of YOU!"  -  Van Papadopoulos

Take a quick view and listen to Van Papadopoulos from Eagle Bank as he shares his insights and experience working and partnering with real estate agents on Zillow.  Van states, "I've originated about $50 million dollars in production in the last couple years...from Zillow sourced leads and referrals."

Van shares his expertise and wisdom which can only come from the actual experience of partnering with agents as a "co-marketing" lender. Van's advice and the suggested tips in this video were very well received by both agents and lenders who joined in from all over the country.

Title of Van's Session

"Get Your Money for Nothing and Your Clicks for Free!"

 

     

"Learn More. Get More. Do More. Be More."

Comment balloon 9 commentsBrad Andersohn • August 26 2014 03:39PM

Comments

This is on my to do list for tomorrow. Thanks for the informative post.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 6 years ago

It's almost like tag teaming when eac party tags and the other when necessary.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 6 years ago

Brad, I'll watch the vidoe later and  give it some consideration, no promises.

Posted by Sybil Campbell, REALTOR® ABR, SFR, SRES Williamsburg, Virginia (Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia) almost 6 years ago

Brad, I believe in co-op between real estate brokers and loan originators. It is a team effort and should be funded as a team effort. No freeloaders welcome. No tin cuppers either (you know, those guys that come around begging for a deal).

Bill Roberts

Posted by Bill Roberts, "Baby Boomer" Retirement Planner (Brooks and Dunphy Real Estate) almost 6 years ago

Joan - I hope you enjoy the interview, I really like that Van shared his 3 years experience choked full of tips and suggestions for agents and lenders.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 6 years ago

Laura - "tag teaming" would have been a great title for this post, I'll have to use that one on a future post, thanks. :)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 6 years ago

Sybil - thanks, but there is no promises required here. This video interview is just to share a lender's perspective on how to best co-market with agents. At the same time, he gives some great tips on what agents could and should expect when co marketing with their lenders. I know you'll get some great ideas.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 6 years ago

Bill - I understand completely. Remember, I have more than 20 years working for the title company First American Title where I "Tin-Cupped" and "begged" for those escrow deals for decades. That all ended when I realized that having "Buyers and Sellers" for my local agents got me more business than my team could handle.  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 6 years ago

Co-marketing, this is the 2nd time in two weeks, this has been put in front of me.  I will watch the video.  Thanks for the info.

Posted by Lisa Perry - NMLS # 276329, Northern VA - VHDA, 100% Loans - Jumbo Loans (FHA, VA, Jumbo, Downpayment Assistance, Conv.) over 5 years ago

Participate