The ActiveRain Stuff You Won't Find Anywhere Else on the Web

Update Your Profiles and Online Presence

Humpty Dumpty sat on the wall, there's a rumor he fell off and got broken. The reality is that Humpty Dumpty just moved away, found a new wall but no one knew because he didn't update his web profiles.

I was reading an article on about a study done by the WAV Group that stated:

"NEW YORK – Jan. 23, 2017 – According to an audit by the WAV Group, a real estate consulting firm, an average 10 percent of brokerages' online profiles are inaccurate or outdated." quote from article...

Having many profiles and social media sites myself, it made sense to go around the web this weekend and see just how bad it really could be? I'm ashamed of myself, more than 15% of my profiles were incomplete, out-dated or simply needed some attention and love. 

My suggestion and advice to everyone reading this is to go "Google your name" to see what pops up first and make sure you update and edit everything in your search results.

Many agents and brokers make changes or move to different companies and get so excited about it, they forget to go around the web and update their important contact information. I had a couple profiles still showing that I worked for Zillow and one that said I was still a full time employee here in the rain.

All agents and brokers should begin now by identifying and then updating your pages and profiles starting with, Facebook profile and pages,, etc. While many of these sites get a boat-load of traffic, your incorrect information there could be sinking your boat. 

(if you like co-branding as seen below and in links above, I can teach you the secret in another post...)


Zillow Co Branding Co BrandingHomes Co Branding


Don't forget your Associations, MLS's and third party sites etc. as these too get missed during moves. 

Let this be a friendly warning and nudge to all of us that changes are inevitable. Even a phone number or simple address change is enough to warrant your research and Internet presence updates.



"Learn More. Get More. Do More. Be More."

Comment balloon 68 commentsBrad Andersohn • February 06 2017 07:33PM


Too true. I switched brokers almost two years ago, and recently a commission check was sent to the previous broker!  Ouch.  During the change I was suprised at how many places there were that needed attention.  It took me almost 3 months to cover it.  I wince when I see that someone checked out my profile that I haven't updated for 3 years.  No excuse, I'm on it 

Posted by Mary Jo Quay (Remax Results) about 1 year ago

Mary Jo - YOU GO!! Thanks for your honesty and transparency. I had to admit it myself, tuck my tail, swallow my pride and let it all go just in order to write this post!?! lol~  I really was quite shocked to see how many locations I "still" need to view and update from years ago.  :)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Director of Education & Industry Outreach at eXp Realty & RE Tech Campus) about 1 year ago

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... ( about 1 year ago

Good advice, Brad. From time to time we all need to do just what you suggested.

Posted by Lottie Kendall, Serving San Mateo County and San Francisco (Today | Sotheby's International Realty) about 1 year ago

Good reminder Brad!   I'm gonna check right now :)


Posted by Ricki Eichler McCallum, Broker,GRI,ABR, - Your Coastal Bend Home Source (CastNet Realty) about 1 year ago

Oh you are back Brad Andersohn I was starting to worry . Wonderful information . I have tried to change my info on can't seem to do it . That was some time ago will check it again .

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 year ago

Hey Marti -

Thanks for the feature! We need to catch up, it's been WAY TOOOO LONG!  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Director of Education & Industry Outreach at eXp Realty & RE Tech Campus) about 1 year ago

Hi Lottie - if we put if off even for a short time, it will take longer in the long run. At least that was the case for me.  :)

Thanks Ricki, hopefully won't be too bad or too much work :)

Hannah - I am back! What's up with What do you mean you v=can't update? Let me know if you neede my help? 

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Director of Education & Industry Outreach at eXp Realty & RE Tech Campus) about 1 year ago

Good advice - and it's not just changes of address, phone, place, etc. that need to be updated. If your profile includes designations, awards, etc. and you have new ones, you need to go back and update.

And... change your time in the business from "...for X years" to "Since X." Then you won't need to change that every year. It really is amazing how those years fly by!

Posted by Marte Cliff, your real estate writer (Marte Cliff Copywriting) about 1 year ago

Brad - As always, you have great advice.  I don't doutb that I need to go out and make sure things are right.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) about 1 year ago

Great reminder to be sure everything about me  and what I do for others in my business has been updated for them. I know after being a CRS since 1984, I have decided to end that relationship, and I could get in big expensive trouble if the CRS designation after my name has not been eliminated. so I'm working on that right now. I will miss CRS, but I was proud that I became a CRS and learned a lot from all those classes and friends I made in the industry through CRS.

Posted by Nancy Middleton, Nancy Middleton, Counselor Realty, Minnetonka, MN (Counselor Realty, Inc.) about 1 year ago

Hey Brad Andersohn!!!!  I miss you!  With a recent change (September), I am astonoshied at how many profiles I had created over the years - I mean ASTONISHED!  

On Saturday, I got a call from one of my team members - he had shared a HOME SEARCH site with his wife and she also shared it on her FB page. Thankfully, she clicked on it, only to find that my old brokerage name and logo were there!  FIVE MONTHS LATER I'm still finding old profiles!

I've Google-searched, bookmark-searched and am still finding hidden profiles. Do we really need all of these?!!

We need to chat soon - I've got to catch up on the Andersohns!!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) about 1 year ago

Brad Andersohn - when someone changes a brokerage, it's just not the email address or office phone#, especially in this Web 3.0 era!

I remember writing a post - a few years ago - about why you should have one's own email address - not associated with one's brokerage.

And would love to learn about co-branding for sure.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) about 1 year ago

So Brad good advice "do as I say not as I do":)?Endre

p.s.: you know I am kidding:)

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) about 1 year ago

This is good advice, and I'm going to have to review mine asap!

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, 914-419-0270, about 1 year ago

I've used (the free version) to have them scan and tell me where things were missing and needed updating.  It worked pretty well.  There's a huge web out there!

Posted by Foster Smith Summerville, Summerville & Charleston Homes for Sale SC Realtor (Carolina One Real Estate) about 1 year ago

Great reminder. I go through my on-line profiles at least once a year and try to do it at least twice each year to make sure everything is up to date.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (RE/MAX Executive | Charlotte, NC) about 1 year ago

Great advice!

All agents and brokers should begin now by identifying and then updating your pages and profiles starting with REALTOR.comFacebook profile and etc.

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) about 1 year ago

Yes, I need to update a whole bunch of mine.  I realized this last week when I went to add a client's info to some sites.  I'll be doing double duty.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 1 year ago

Thanks for the great reminder!

Posted by Shirley Coomer, Realtor, Keller Williams Realty, Phoenix Az (Keller Williams Realty Sonoran Living) about 1 year ago

I started doing that last month. It is an easy thing to overlook.

Posted by Kim Knights (RE/MAX Bay to Bay) about 1 year ago

Great reminders Brad and it is so good to see you back in the Rain...sharing & caring for the members...I'm pretty good at checking periodically & do find issues too!

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) about 1 year ago

Brad Andersohn "My suggestion and advice to everyone reading this is to go "Google your name" to see what pops up first and make sure you update and edit everything in your search results."

Right on target - and - re-blog!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) about 1 year ago

Never once and done... the number of years you have been peddling property, all of it changes each New Years. Outdated makes the buyers, sellers feel you are not on the ball too. Fresh, accurate, helpful. All your media streams better be. 

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 1 year ago

Good morning Brad Andersohn ,

So glad to see you back and posting! Thank you for a good reminder as we move on into 2017 to remember to update our profiles! Will be doing!!

Posted by Dorie Dillard, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.346.1799) about 1 year ago

A good reminder and one of the reasons I always tell newbies to get their own website and email address, not to use their brokers and hold on to that cell phone number.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 1 year ago

Good timing for this post. I found a profile that I had not updated when I changed brokerages.

Posted by Melissa Spittel, "Achieving Results Together " (Coldwell Banker Residential Brokerage) about 1 year ago

Even an updated profile picture. It's amazing how quickly time is moving and we do forget to update our profiles.

Thanks for the reminder.

Posted by Constantine Isslamow, "Training and Accountability" (Century 21 United Realty Inc. ) about 1 year ago

Great advice. Although I'm pretty sure I got everything changed, I'm going to go back and check again. Mainly because now that I've read this post, I'll not likely sleep again until I do! Thanks for that. LOL

Posted by Jeff Stevens, Jeff Stevens REALTOR®/Associate Broker (Berkshire Hathaway HomeServices New Mexico Properties) about 1 year ago

Hi Brad

Thanks for the not-so-gentle reminder. I know it's an important thing to do and it's now on my list. Hopefully things are in decent shape but you never know. It's a good time to also make some password changes.


Posted by Jeff Dowler, The Southern California Relocation Dude - Carlsbad (Solutions Real Estate ) about 1 year ago

Hi Brad...another reason why I'm so glad you're back in the Rain.  Add this to my list of what I need to do!!! I'm sure many of us have created profiles never to return to them.  Thank you!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 1 year ago

Brad, That is one good thing about being independent ... the only thing I have to change is my photo ever few years.  Thankfully, I have a spreadsheet that lists all of my online profiled. 

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) about 1 year ago

Great reminder Brad Andersohn I think with how many profiles we have in cyber-space, even the best of us forget where our mug is plastered in the four corners of the Internet. Luckily, for me the only thing that would be wrong is my Brokerage name, my contact info hasn't changed in 15 years. But, you've still given me pause for the cause and I'll be doing some cyber-housekeeping this week. Thanks for the tips!

Posted by Thomas J. Nelson, Realtor,CRS,e-Pro, Co-Host of Mail-Right's: Real Estate Agent Podcast (Big Block Realty 858.232.8722) about 1 year ago

Great reminder, Brad. I just had to make an update yesterday on a site I often forget. Now, it's on my to do list to review all my sites.

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216, about 1 year ago

Excellent reminder. Google will help us find our way :)

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) about 1 year ago

Sorry I haven't had the chance to respond as quickly as normal, I've been out practicing what I preach and I've discovered a few more sites and profiles needing a little attention and love. lol~ 

Thank you for reading and commenting but more importantly, I hope this adds at least one or two more contacts/prospects that you wouldn't have received without reading this and taking action.   :)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Director of Education & Industry Outreach at eXp Realty & RE Tech Campus) about 1 year ago

Great article and reminder! I admit that I've been bad about this myself. I'm sure I have some random profiles out there that need a little TLC.  With regards to Zillow specifically,  I'm doing a webinar this Thursday on how to update Zillow profiles and use reviews to get new business for free (I blogged about it if anyone is interested).  :-) 

Posted by Mary Weiss, Trainer & Content Manager (Zillow Group Mortgages) about 1 year ago

Great Point. I have contacts on various sites that have changed Brokerages but have not updated. Wonder where there leads go?

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Jones & Co. Realty) about 1 year ago

Appreciate the gentle reminder and nudge, Brad Andersohn ... definitely important to do and something I have a tendency to let slip ... thank you ..


Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) about 1 year ago

it looks like we need to do our own action plan in our CRM that list everywhere our profile is, then set a reminder on January 1st and then maybe in six months to check profiles. Thanks for the reminder.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) about 1 year ago

Excellent advice. Gave me a chance to review and found a couple of errors. Thanks!

Posted by Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC, ... a small office, delivering big service! (Waters Realty of Brevard, LLC) about 1 year ago


Just as you say, sometimes we get so busy with a new company relationship and trying to initiate new business, we get caught up and overlook updating our various profiles.

Thanks for the reminder and post.

Posted by Wayne L. Brown (Broadview Mortgage) about 1 year ago

Always try to remember after the first of the year...and I don't always meet that goal.  Thank you for the reminder.


Posted by MaryKay Shumway, Door County Wisconsin's Real Estate Expert (The Kellstrom Ray Agency, Inc. (Est. 1948)) about 1 year ago

Checked and made a few corrections. Thanks.

Posted by Ernest Villafranca, 3923 Grand Ave. Oakland CA, 510-418-9443 (Better Homes and Gardens Real Estate ) about 1 year ago

Perfedt timing for this reminder ... before we get too busy with the upcoming spring market.  Thanks for sharing this valuable information.

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 MONTH REALTY) about 1 year ago

Great advice Brad, and glad you are back blogging in the Rain, it is on my list to do this year as well. 

Posted by Terrie Leighton, Reno Real Estate Agent ~ Selling Homes in Reno (Ferrari-Lund Real Estate ) about 1 year ago

Brad I'm guilty as charged.  As a matter of fact, just out of curiosity, I did a Google search on my name a couple of weeks ago and actually forgot about what I needed to do until reading your post.  Thanks.

Posted by Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama) (Keller Williams Realty) about 1 year ago

I have seen that too, with may folks changing work places, but not updating those profiles.

Posted by David Alan Baker Laveen Realtor & South Phoenix Realtor, Your local Expert (HomeSmart) about 1 year ago

Great post, Brad! A simple, but very relevant reminder.


Posted by IDX Broker, IDX, LLC. (IDX, LLC.) about 1 year ago


So nice to see your friendly face in the ActiveRain community again. Looking forward to all your helpful tips & posts :)

Posted by Ann Nguyen, Lake Tahoe Truckee Homes For Sale (eXp Realty) about 1 year ago


 I'm still in the construction phase so for me its to complete what I started.

Thanks for the reminder

Posted by Noel Mayer, YOU'RE RIGHT AT HOME WITH NOEL (FAIRMOUNT REALTORS) about 1 year ago

Having Brad Andersohn looking over your shoulder is nothing but good....

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 1 year ago

Thanks for the heads up Brad.  I'll get on this.

Posted by Jerry Murphy, CRS, SRES, Anthem, Phoenix, and Scottsdale AZ Real Estate (Long Realty West Valley) about 1 year ago

Hi Brad, been trying to do these updates for the past month with mixed success.  Biggest challenges have been changing old entries that now want you to go through Yext (for $$, of course); and with Google Business. 

Made the Address and phone number change in GB, and they have never sent the postcard to Verify after repeated attempts.  Instead, the phone rings off the hook with robo calls and the Announcement to Verify my Google Business page - when they just want $$ and are not with Google. 

Google Adwords sent me their propaganda to the correct new address but, no Verification Postcard.

I've made one last request to get the Verification postcard, and if this fails, GB says I must delete the business page and start over.  Seems very fishy to me that their postcard never shows up!

Hope other Rainers don't have this poor of customer service from GB.  John and Kat

Posted by Alexander- Slocum, Realty Team- Vancouver WA Real Estate (Premiere Property Group, LLC - Vancouver Washington) about 1 year ago


Your post makes a great point . . . .  Thanks for sharing your insight.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) about 1 year ago


Looks like a feature for your post.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) about 1 year ago

Hi Brad... It's a never ending process... then there's the whole thing now, should they be written in 1st person... Good read!

Posted by Rene Fabre, Marketing in the Digital Age (First American Title) about 1 year ago

Good Idea! I forget to do this and should so thanks for the reminder!

Posted by Debra Leisek ( Bay Realty,Inc Homer Alaska) about 1 year ago

Very good advice Brad and a timely reminder for us all especially at this time of year.

Posted by Tony Morganti, CRS, ABR - Cuyahoga Falls, Stow (RE/MAX Crossroads in Cuyahoga Falls and Stow, Ohio) about 1 year ago

Very true Brad.  I am surprised how many Brokers don't Google their agents to see what they are doing online and where their profiles are showing up.  

I use Google Alerts for mine.

Maybe they will create an app that automatically ages you in your profile photo if you don't update it within 3 years?

Posted by Jim Paulson, Owner,Broker (Progressive Realty (Boise Idaho) about 1 year ago

Jim - brings up a great point... the validation of the WAV group percentages right? 10% my friend and that's probably just a Zestimate (lol) 

Love using Google Alerts and highly recommend it to all reading this...

But a morphing app for a profile photo???  That is simply is genus!?!  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Director of Education & Industry Outreach at eXp Realty & RE Tech Campus) about 1 year ago

Wow.  Really need to do some cleanup and clean out.  Seems I've got internet multiple personality disorder.  Thanks for the heads up.

Posted by Mick Michaud, Your Texas Lifestyle is Here! (Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107) about 1 year ago

Mick - we all have a little case of "mpd" or I would have posted this long ago! lol~

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Director of Education & Industry Outreach at eXp Realty & RE Tech Campus) about 1 year ago


The visitors to our on line sites is either getting up to date information . . . . or old and outdated information.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) about 1 year ago

I actually do this in December in between holiday parties.

Posted by Lyn Sims, Schaumburg IL Area Real Estate (RE/MAX Suburban) about 1 year ago

Lyn Sims - you set a good example and your "standard" bar is higher than most :)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Director of Education & Industry Outreach at eXp Realty & RE Tech Campus) about 1 year ago

I try to update once a year, end of December beginning of the new year.  But you make a great suggestion to Google myself.  I don't do that. I should to see what comes up...-Kasey

Posted by Kasey & John Boles, Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties (Jon Gosche Real Estate, LLC - about 1 year ago

Kasey - there are 5 really good people search tools you can use and I would also set up "Google Alerts" with specific keywords to report.

The 5 Best People Search Tools are:
Pipl, Spock, 123People, Facebook & Google

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Director of Education & Industry Outreach at eXp Realty & RE Tech Campus) about 1 year ago